[Hiring] Senior Product Manager @PPLSI

Role Description

PPLSI serves over a million members with legal and identity protection services. Once a member joins us, their onboarding experience and the re-engagement moments we build around them across the years that follow have a significant impact on retention and lifetime value.

You will own the post-paywall member journey for onboarding and activation, cross-sell, upsell, bundling, and the offboarding experience. You will also be the person the business relies on to identify where we are quietly leaking members and revenue and to close those leaks through a combination of re-engagement techniques, experimentation, and tight partnership with our lifecycle marketing team.

This is a Senior PM-level role sitting on the product management team, reporting to the Senior Director of Product and partnering closely with engineering, lifecycle marketing, data, design, finance, and provider services.

Responsibilities

• Onboarding and Activation:
  • Own onboarding and activation from day one through the first six months, across every product a member has access to — LegalShield, IDShield, and the bundled experiences that increasingly connect them.
  • Map the journey in detail: initial setup, first value moment, habit formation, and the natural discovery of additional services within the member's existing subscription.
  • Design onboarding paths that reflect how different member types actually get value from us, moving away from a single default flow toward starting points appropriately personalized to the member.
  • Design and ship the in-product experiences that guide members through profile setup and toward their first meaningful value moments: checklists, empty states, contextual tooltips, progress indicators, and in-app guidance.
• Revenue Expansion and Lifecycle Moments:
  • Drive and expand revenue with existing members through re-engagement, cross-sell, upsell, and product bundling.
  • Identify and close revenue-leakage points across the member lifecycle.
  • Build the pipelines and next-best-action infrastructure so lifecycle campaigns and in-product suggestions run off shared member data.
• Offboarding and the Account Surface:
  • Own the offboarding user experience and the account settings surface.
• Operations:
  • Own outcomes, not output. Every release is a hypothesis you validate, and every launch is measured a few weeks in.
  • Run a high-velocity experimentation program. Form explicit hypotheses, structure A/B tests across onboarding steps and upsell/cross-sell surfaces.
  • Define activation, retention, and lifecycle metrics for your surfaces and own the instrumentation to track them.
  • Partner deeply across engineering, design, data, lifecycle marketing, finance, provider services, and compliance.
  • Mentor other PMs on the team as you work to raise the bar on product craft around discovery, experimentation, and outcome ownership.

Qualifications

• 5–8 years of product management experience, with at least some of it on a consumer or self-serve subscription product.
• A demonstrable track record shipping onboarding, activation, lifecycle-triggered, upsell, cross-sell, or subscription retention product work.
• Hands-on experience owning onboarding, activation, or early lifecycle product work.
• Direct experience with D2C subscription products, digital consumer growth funnels, and best-in-class onboarding and gamification mechanics at scale.

Requirements

• Revenue-driven mindset.
• Data-driven operator.
• Deep understanding of experimentation frameworks and metrics-driven decision-making.
• Solid grasp of subscription economics.
• Structured thinking that holds up under pressure.
• Enough technical depth to have meaningful conversations with engineers on architecture and tradeoffs.
• AI-native working style.

Benefits

• Remote work flexibility.
• Full-time employment.

FLSA Status

Exempt

Physical Requirements/ Work Environment

• Employee must be able to sit or stand for long periods of time.
• Employee can conduct duties discreetly and impartially.
• Occasional travel may be required.

Commitment to Equal Opportunity

PPLSI conforms to all the laws, statutes, and regulations concerning equal employment opportunities. We strongly encourage women, minorities, individuals with disabilities and veterans to apply to all of our job openings.

If you require a reasonable accommodation to complete the application process, please contact Human Resources at: [email protected].