[Hiring] Senior Growth Product Manager @Maximus Health, Inc.

Role Description

This is a growth role with real surface area and real resources behind it. You get a dedicated engineering pod, an embedded designer, a marketing team spending a meaningful budget you'll partner with daily, and direct access to leadership. You will own the conversion product — the get-started flow, eligibility and questionnaire experience, plan selection, payment methods, and checkout — across Testosterone, Weight Loss, and every protocol we launch. You'll play a critical role in executing strategies around organic growth, referral programs, abandonment reclamation, and average order value.

This role spans several growth domains at once, with the autonomy to sequence them yourself, budget for the AI and experimentation tooling you need, and a real voice in how we build it. We expect this role to operate AI-first — using it to compress the cycle from idea to live test and to ship more experiments than a team our size otherwise could.

We're looking for someone who has run this before at a DTC subscription business at a meaningful scale. Someone with a powerful voice and a game plan that is centered around data and buyer psychology. You'll set the testing agenda, uphold the fundamentals across every flow we own, and iterate well past market par.

You will report to the Head of Product and lead a dedicated engineering pod aligned to our Acquisition task force. This is a senior IC role with full ownership of the conversion and organic growth roadmap.

What You'll Do

• Own the conversion product
• Own the get-started flow, eligibility and questionnaire experience, plan selection, payment methods, and checkout across every protocol
• Uphold the fundamentals at a high bar everywhere we own the experience: form friction, step sequencing, mobile checkout, page performance, trust signals, error and edge-case handling
• Execute pricing strategy downstream in the funnel and have latitude to propose and run your own promotions, backed by test design and the economics behind them
• Own payment method strategy, including the platform and infrastructure decisions that come with it, in close collaboration with engineering and product leadership
• Set and own the acquisition product roadmap — the sequenced bets that ladder up to the company's growth objectives — built in close partnership with Marketing
• Build strategy by protocol, not one-size-fits-all
• Develop distinct growth strategies by service line
• Know these audiences well enough to argue about them, and sequence work by where the leverage actually is
• Own the flow experience from entry through purchase
• Use modern AI tooling to compress the cycle from idea to live test
• Make the case for the funnel, experimentation and analytics stack we should be investing in
• Push for scalability and iteration speed as first-class outcomes
• Drive average order value through the mechanics you control at the point of purchase
• Build the in-flow and at-checkout experiences that move customers up the ladder without hurting conversion
• Work closely with finance on the economics behind the work
• Optimize for durable, scalable growth rather than short-horizon conversion wins
• Own the testing roadmap and cadence, brief through readout
• Increase experiment throughput as a deliverable in its own right
• Build the practices that make experiment results trustworthy and reusable
• Partner closely with Marketing so the journey holds together end to end
• Own organic net-new customer growth as a product mandate
• Own the referral program as a product, not a campaign
• Own cart and flow abandonment reclamation

What Success Looks Like

• New customer growth that stays efficient
• Average order value
• Organic acquisition
• Conversion through the flows we own
• Reclamation of abandoned carts and incomplete flows
• A growth practice that outlasts any single quarter

Qualifications

• 6+ years of product management experience, with at least 3 years owning a consumer conversion funnel with direct revenue accountability
• You've run this playbook before at a DTC subscription business at meaningful paid spend
• A track record on specific funnel and AOV metrics you can speak to with real numbers
• Deep experimentation rigor: you write your own queries, build your own dashboards, and are fluent in Amplitude
• Commercial fluency: LTV, LTV:CAC, payback period and contribution margin are part of how you frame work
• Fluency with modern funnel and AI tooling
• Existing playbooks for referral and abandonment reclamation specifically
• Fluency in paid acquisition mechanics
• A history of working shoulder-to-shoulder with marketing and creative teams
• Excellent written communication

Who You Are

• You have strong opinions about funnels and you hold them loosely when the data disagrees
• Relentlessly resourceful
• Highly proactive, doesn't quit, finds solutions with little guidance
• Passion for men's health and development

Benefits

• Full Suite: Medical, Dental, Vision, Life Insurance
• Flexible vacation/time-off policies
• Liquidity of options whenever available
• Extended options exercise window for loyal employees