[Hiring] Senior Director, Product Growth @Roofr

Role Description

Roofr is looking for a Senior Director, Product Growth to own how we grow through the product. You’ll work at the intersection of product, data, and go-to-market:

• Designing the activation and expansion paths that keep contractors engaged.
• Surfacing product signals that unlock sales conversations.
• Building a stronger self-serve experience anchored in friction-less SMB UI/UX.

You’ll report to the CPO, sit on the product leadership team, and lead a cross-functional Growth team that includes Engineering, Design, Data Science, and a Principal PM as your direct report.

Initial building blocks are already in place:

• A clear activation metric that guides both our self-serve and sales-assist motion.
• A hybrid model that is actively evolving.
• An AI product line in AI Receptionist that is ready to scale.

The job is to take what’s working, sharpen it, and build on top of it.

What You’ll be measured on

• Software adoption across the subscriber base.
• Orchestration of the hybrid motion.
• Self-serve revenue growth, shared with the GM of Measurements.

What You’ll get to do

• Orchestrate the hybrid motion with Sales:
• Identify product signals that indicate a contractor is ready for a sales conversation.
• Build playbooks that turn those signals into pipeline, across both new subscriber acquisition and expansion of the existing base.
• Drive activation and expansion:
• Own the in-product experience that gets new contractors to value fast.
• Design expansion loops that drive deeper adoption and multi-product retention across the customer base.
• Grow self-serve revenue:
• Own the self-serve motion across transactional and subscription products.
• Focus on Measure+ and in-product upgrade paths.
• Lead the team and the metrics:
• Lead the Growth team, including Engineering, Design, and Data Science.
• Build a fast experimentation culture.
• Own the growth metrics that matter to leadership.

Qualifications

• 8 to 12+ years of product growth experience in B2B SaaS; vertical SaaS is a strong plus.
• Real experience building a hybrid product-led and sales-led motion.
• Strong activation and expansion instincts.
• Experience working across both transactional and subscription revenue models.
• Comfortable running experiments end to end.
• Fluent in growth metrics like activation rate, adoption, expansion revenue, and NRR.
• Experience with tools like Amplitude, HubSpot, and Snowflake or a comparable data warehouse.
• Experience building or scaling an AI-powered product is a meaningful differentiator.
• Able to lead and develop cross-functional teams.
• Clear communicator at every level, from executive to analyst.
• Based in the US or Canada.

Compensation Band

$250,000.00 - $300,000.00 (location based).

Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data.

Benefits

• 1st week of employment is mandatory PTO.
• 1 Friday off per month (laundry days).
• Company-wide paid shutdown for the week between Christmas and New Years.
• Flexible time off.
• 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada.
• RRSP/401k match.
• Generous Parental Leave policy.

Perks

• Annual company retreat with great team building activities.
• Ample learning and development opportunities.
• Home office setup stipend.
• Internet and phone allowance.
• Remote first culture.
• Weekly Friday paydays!

Important Notice

We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process.

To ensure your application is legitimate, please apply directly through our official careers page: https://roofr.com/careers .

Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.