[Hiring] Director, Product & Industry Marketing @Cerence

Role Description

At Cerence AI, you’ll help transform advanced AI into trusted, real-world solutions that make complex technology – think vehicles, robots, smart manufacturing, and emerging intelligent devices – more natural, reliable, and useful.

As part of our global team, you’ll work alongside leading innovators, researchers, engineers, and business leaders to solve meaningful challenges and turn breakthrough ideas into technology people use every day.

• Define positioning and messaging.
• Build messaging frameworks, value propositions and differentiated positioning for our products and solutions across automotive, robotics and industrial markets.
• Turn technology into value.
• Translate technical metrics and benchmarks into a clear differentiation story and measurable customer value.
• Communicate with impact.
• Create and present technical content and product communications, including presentations, website content, whitepapers, blogs, videos and launch messaging.
• Equip Sales to win.
• Build pitches, solution briefs, use cases, battlecards and training that help Sales and Business Development tell our story with confidence.
• Shape demos and events.
• Collaborate with Product Management to decide which demos get built and what story they tell.
• Directly engage with customers to build customer proof.
• Develop customer success stories, partner case studies and proof-of-value stories.
• Be a voice for our products.
• Partner with Communications on thought leadership, analyst briefings, earnings communications, and major company moments.
• Stay ahead.
• Track competitors and industry trends, and work with Product Management to keep our positioning sharp.

• Set clear positioning and a messaging framework for our core products and solutions in automotive and robotics.
• Define the benchmarks and proof points we use in every customer conversation.
• Launch a refreshed sales toolkit, demo storyline and customer proof stories.

Qualifications

• 10+ years of experience in product marketing, technical marketing or product management for complex technical products.
• Strong positioning, messaging and storytelling skills, with work you can show us.
• Some level of technical fluency in AI, and the ability to go deep with engineers.
• Proven track record demonstrating the ability to think big and contribute to the long term vision.
• Experience turning technical metrics into differentiation and customer value.
• A track record of creating technical content, sales enablement and customer proof that drove adoption or revenue.
• Excellent writing and presentation skills for executive, technical and industry audiences.
• Ability to influence across product, engineering, sales and communications teams.
• A hands-on approach and desire to get in and do the work.

Requirements

• Experience with voice AI, audio AI, LLMs or edge AI.
• Experience in automotive and/or robotics or other AI-powered systems.
• Experience with demo and event strategy, analyst relations or partner co-marketing.
• Experience at an AI-native, platform or developer-focused company.

Benefits

• Equal Employment Opportunity (EEO) commitment.
• Compliance with all federal, state and local laws that prohibit employment discrimination.

Company Description

Cerence AI (NASDAQ: CRNC) helps people and intelligent systems work together naturally and reliably. Proven at global scale in automotive, Cerence provides the trusted interaction and action layer connecting people, machines, and intelligent systems.

Its AI platform enables natural interaction and dependable action across complex real-world environments where reliability, safety, security, and performance are critical.

Working with customers and partners worldwide, Cerence transforms advanced AI into trusted solutions that bridge the gap between AI potential and real-world performance.