[Hiring] Product Marketing Manager @Siemens Healthineers

Role Description

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

As the Product Marketing Manager, you will be responsible for both the upstream product management and downstream marketing strategies to grow our ARIA core products. You will be a part of the Varian Americas Marketing Team, responsible for the creation and execution of all product activities.

• Conduct market research and analysis to define the market landscape, clinical requirements, and product opportunities.
• Cultivate relationships and build a panel of Key Opinion Leaders to gather insights and feedback that inform product priorities, clinical utilization strategies, and marketing initiatives.
• Collaborate with cross-functional stakeholders including R&D, Medical Affairs, and Commercial teams to develop product roadmaps and strategies that are aligned with the voice-of-customer and goals of the business.
• Represent the ARIA suite of products as a subject matter expert at trade shows, KOL visits, and scientific meetings.
• Help drive the development of product roadmaps based on market insights and strategic priorities.
• Develop comprehensive go-to-market strategies for new product introductions, defining target markets, product positioning, messaging, and pricing to maximize product adoption and revenue growth.
• Work cross-functionally on the development of marketing collateral for marketing materials that effectively communicate brand strategy, product features, and clinical benefits to the target audiences.
• Partner with the sales organization to develop sales enablement resources and train sales teams on the effective use of products and tools.
• Develop and track key performance indicators and utilize market and sales data to identify areas of optimization and improvement to drive business growth.

Qualifications

• Bachelor’s Degree in a related field, post-graduate (or equivalent experience desirable).
• 5-8 years’ experience in Medical Device or Medical Imaging field.
• Understanding of electronic medical record systems.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance
• Paid parking/public transportation
• Paid time off
• Paid sick and safe time

Company Description

We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing.

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas.