[Hiring] Product Manager, Growth @Bobbie

Role Description

We're looking for a Product Manager to join the core team responsible for Bobbie's end-to-end digital customer journey, reporting to our Director of Product Management, DTC Growth.

• Own growth initiatives across the customer journey.
• Lead projects across acquisition, education, consideration, purchase, and subscription—turning opportunities into experiences that improve the customer journey and drive measurable growth.
• Run the experimentation engine.
• Take tests from hypothesis through execution: identify opportunities, develop hypotheses, partner with Data, Design and Engineering, launch experiments, analyze results, and turn learnings into what comes next.
• Turn customer behavior into action.
• Use data, research, session recordings, and customer feedback to understand where there is friction and prioritize improvements across the funnel.
• Look around corners.
• Stay ahead of shifts in DTC, subscription commerce, AI, personalization, and digital discovery—translating emerging customer behaviors and capabilities into ideas worth exploring for Bobbie.
• Build for what's next.
• Think beyond the immediate solution, identifying how the experiences and capabilities we build today can help Bobbie's DTC and subscription business continue to scale and evolve.
• Be a true cross-functional partner.
• Work fluidly across Growth, Platform, Engineering, Design, Brand, Creative, Lifecycle, Customer Care, Operations, Regulatory, and Data to move work from idea to impact.
• Share the "so what."
• Clearly communicate performance, experiment results, customer insights, and recommendations—what we learned, what it means, and what we should do next.

Qualifications

• Extensive experience in product management, digital product, ecommerce, or similarly hands-on roles, with a track record of shipping experiences that drove meaningful customer and business outcomes.
• Deep growth and experimentation experience.
• Strong analytical instincts.
• Strong product and customer judgment.
• Technical and design fluency.
• Curiosity about what's next.
• Exceptional cross-functional partnership.
• Comfort operating with speed and ambiguity.

Requirements

• Experience in CPG, subscription commerce, regulated categories, Shopify, or Recharge (bonus).

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie
• $75 monthly internet stipend
• Co-working space reimbursement