[Hiring] Principal Product Marketing Manager @Jane

Role Description

This role is one of the most important seats on our PMM team right now. We're at an inflection point. Jane is trusted by hundreds of thousands of practitioners across North America, and we're working to make sure the world knows it. The Platform PMM owns why Jane, at the platform level — the connective tissue between our brand, our core positioning, and how that story shows up everywhere a practitioner encounters us: marketing, product, web, and the frontline teams talking to them every day.

This role exists to do one essential thing: make sure Jane is the practice management platform of choice for a diverse group of health practitioners. That means owning the core story, how we position Jane, what claims we make and can stand behind, and how we translate that story into every channel that touches a prospective customer: the website, campaigns, trials, and sales conversations.

You'll be a key partner to our Brand, Web, and Growth teams, a steward of our core messaging architecture, and the person who ensures that when a practitioner encounters Jane for the first time, whether through a Google search, a trial signup, or a conversation with our team, they immediately understand why Jane was built for them.

This is a senior, cross-functional role. You'll need to be as comfortable in a positioning workshop as you are reviewing web copy, analyzing funnel data, or coaching a frontline team on how to have a better conversation with a potential Jane customer.

What Impact We’re Looking for You to Make

• Own Jane's core platform positioning, messaging architecture, and claims strategy.
• Be the steward of how Jane shows up at the brand level — the value proposition, the communication pillars, and the metrics and proof points that make our story credible.
• Be a key voice in pricing conversations, bringing platform value framing, competitive intelligence, and funnel performance data.
• Connect our story to where the product is actually going by partnering closely with Product.
• Shape audience targeting, messaging, and funnel motion for the trial experience with Product Growth.
• Bring positioning discipline to information architecture and a test-and-learn approach to the website with Web and Design.
• Empower our frontline teams with the platform story by building talk tracks, competitive responses, and messaging frameworks.

What Experience We Need

• 7+ years in Product Marketing or a closely related role, with experience operating at the platform or brand level.
• Demonstrated strength in customer backed positioning and messaging architecture.
• Experience partnering on PLG motions, including funnel strategy, trial optimization, and self-serve acquisition.
• Comfort working from product strategy and roadmap inputs, translating what's coming into positioning before it ships.
• Experience with SaaS pricing and packaging strategy.
• High comfort working on the website as a marketing channel.
• Strong enablement instincts to understand frontline teams' needs.
• Analytical skills to work with funnel and campaign data.
• Experience in healthcare SaaS or a highly regulated vertical is a meaningful plus.
• Comfortable building playbooks from ambiguity.

Compensation & Benefits

• Annual salary range of $170,990 - $231,200 USD.
• Most new hires join at the accomplished stage, representing an annual salary of $191,000 USD.
• Regular career development conversations with your manager.
• Comprehensive benefits package available.