[Hiring] Principal Integrated Marketer @Homeward

Role Description

Homeward gives real estate agents a set of financial product solutions that help their clients move without the usual contingency headaches. We're looking for a Principal Integrated Marketer to help Homeward build trust and confidence with real estate agents. This is a player-coach role where you’ll both set the strategy and do a lot of the work yourself. Over time, that ratio will shift as we build out the marketing playbook and team.

• Partner with the executive team (specifically, the CEO, Chief Growth Officer, and Chief Sales Officer) to translate business priorities into a clear marketing strategy.
• Drive demand generation and integrated marketing efforts across the company, executing the strategy, defining KPIs, and reporting results to the executive team.
• Establish a trusted presence across channels where agents are gathering – organic and paid social media, brokerage networks, industry events, etc.
• Build and manage a content engine across multiple formats (editorial, video, visual) and asset types (thought leadership, testimonials and social proof, educational webinars).
• Lead corporate and product messaging refinement to ensure a clear and consistent message across all channels.
• Support the Sales and Business Development teams with product collateral.
• Experiment with new growth marketing strategies, evolving the marketing strategy over time.
• Leverage a combination of employees, contractors, and tools to build out a small but effective growth marketing team.

Qualifications

• 7+ years experience in Marketing.
• A well-rounded marketing generalist with experience driving integrated marketing plans across various channels, including content, organic and paid social, influencer/community networks, email, event marketing, and PR.
• Startup experience and a scrappy mindset; a self-starter willing to do individual contributor work as well as manage internal/external marketing resources.
• High creative and editorial standards; responsible for managing content marketers and visual designers.
• Excellent communication, organizational, and project management skills.
• Data-driven and skilled at defining, setting, and reporting on full-funnel KPIs.
• Experience in real estate or financial products is a plus; desire to understand real estate agents and how to gain their trust.

Requirements

• Balance strategic thinking with hands-on execution, shifting between setting direction and rolling up your sleeves.
• Create clarity and momentum in ambiguous environments, independently driving initiatives from concept through execution.
• Operate with an ownership mindset, holding yourself accountable for business results.
• Demonstrate exceptional judgment and ability to make thoughtful tradeoffs.
• Use customer insights, data, and sound business judgment to make decisions quickly, iterate often, and continuously improve results.
• Build collaborative, cross-functional partnerships across executive leadership, Sales, and Product Management.

Benefits

• Competitive base salary.
• Annual performance bonus eligibility.
• Meaningful equity grant – stock options with real upside potential.
• Comprehensive medical, dental, vision, and life insurance coverage – with company contributions towards premiums.
• Meaningful time off – including 20 days of paid vacation, 5 sick days, 12 company holidays, and 2 floating holidays.
• Generous paid parental leave of up to 13 weeks.
• 401(k) with employer contribution match.
• Remote-first work environment (headquarters in Austin, TX).
• Collaborative, low-ego team that values intellectual curiosity and continuous improvement.

Company Description

Homeward takes the “what ifs” out of homebuying by creating financial products that give buyers and sellers certainty and convenience. We’re a fast-paced, remote-first real estate startup that partners with real estate agents to offer innovative products and services, helping clients buy with cash, sell with certainty, and time their move, regardless of the market.

Founded in 2018 by Tim Heyl, Homeward offers bundled cash offers, mortgage, and title services in 13 states, enabling buyers and sellers to move with certainty and convenience. We’re a fully remote company with a diverse team grounded in three core values: The Golden Rule, One Team One Dream, and Calm Focus.