[Hiring] Principal, Product Marketing @CrowdStrike

Role Description

CrowdStrike is looking for a seasoned Product Marketing leader with deep cybersecurity and cloud infrastructure expertise to help accelerate our leadership in the cloud security market. This is a high-profile role responsible for shaping the positioning, messaging and go-to-market strategy for Falcon Cloud Security as a market-leading CNAPP and helping CrowdStrike define the future of cloud security.

You will work cross-functionally with:

• Product
• Sales
• Marketing
• Analyst Relations
• Competitive Intelligence
• Industry Marketing
• Cloud Service Provider (CSP) and Alliance teams

The ideal candidate combines cloud security subject matter expertise with strong business acumen, exceptional storytelling and the ability to lead strategic initiatives across organizational boundaries. You understand cloud buyers, modern cloud infrastructure and the competitive landscape, and can translate technical capabilities into simple, compelling customer value.

What You'll Do

• GTM strategy: Define and drive the go-to-market strategy for Falcon Cloud Security, prioritizing the market opportunities, use cases and motions that accelerate growth and competitive wins.
• Positioning and messaging: Define differentiated positioning and narratives for CrowdStrike’s end-to-end cloud security and CNAPP offering, spanning proactive risk reduction and prevention through real-time detection and response.
• Category and competitive strategy: Shape CrowdStrike’s point of view on the cloud security market and translate competitive, customer and adversary insight into clear differentiation and strategic direction.
• CSP partnerships: Shape joint GTM strategy with AWS, Microsoft Azure and Google Cloud, including co-sell, marketplace, solution positioning and strategic partner narratives.
• Analyst Relations: Partner with Analyst Relations and Product leadership to shape market perception, influence category narratives and strengthen CrowdStrike’s position in strategic analyst evaluations.
• Vertical GTM: Define how CrowdStrike’s cloud security value proposition translates into priority industries and use cases, partnering with Industry Marketing and Sales to build differentiated vertical motions.
• Field and customer strategy: Equip the field to win with clear competitive narratives and engage directly with strategic customers and prospects to refine positioning and GTM priorities.
• Market leadership: Build thought leadership that strengthens CrowdStrike’s authority in cloud security and advances our point of view with customers, analysts and the broader market.
• Cross-functional leadership: Drive alignment across Product, Engineering, Sales, Marketing, AR, Competitive Intelligence, Industry Marketing and Partners to execute against the cloud security strategy.

Qualifications

• 12-15+ years of product marketing, product management or related experience in enterprise cybersecurity, including significant experience in cloud security.
• Deep understanding of cloud security, including CNAPP, CWPP, CSPM, CDR, Kubernetes/container security and cloud-native security operations.
• Strong understanding of AWS, Microsoft Azure and/or Google Cloud, modern cloud architectures, DevOps and cloud-native application development.
• Demonstrated ability to create differentiated positioning and compelling narratives for complex technical products.
• Proven track record leading strategic go-to-market initiatives and major product launches.
• Experience working with CSPs, technology alliances and/or cloud marketplaces.
• Experience partnering with Analyst Relations and engaging industry analysts on strategic evaluations and market research.
• Strong competitive instincts and ability to translate technical differentiation into clear customer value.
• Exceptional written, verbal and presentation skills with the ability to influence technical practitioners, CISOs, sellers, analysts, partners and executives.
• Strong business acumen and demonstrated ability to influence senior stakeholders and lead complex cross-functional initiatives.
• Ability to thrive in a fast-paced environment, navigate ambiguity and independently drive high-impact initiatives.
• Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes.

Benefits

• Market leader in compensation and equity awards
• Comprehensive physical and mental wellness programs
• Competitive vacation and holidays for recharge
• Paid parental and adoption leaves
• Professional development opportunities for all employees regardless of level or role
• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
• Vibrant office culture with world class amenities
• Great Place to Work Certified™ across the globe