[Hiring] Principal Product Manager @Fanatics Betting & Gaming

Role Description

Fanatics is building a connected ecosystem where fans can move across Betting & Gaming, Collectibles, Live, FanApp and more, powered by a single identity, a shared loyalty system, and common product experiences.

We are looking for a senior product leader to build the social and community layer of that ecosystem. This is a growth job. One fan meets us across our products and is alone in all of them. We pay to acquire them four times and we work to keep them four times. The room to grow inside what we already own is bigger than anything more media spend or an additional vertical would get us.

Social is how we connect it. Fandom is a group activity and our products treat it as a solo one. Profiles, friends, groups, sharing, competition and status are the mechanics that bring acquisition cost down, carry a fan from one product into the next, and give people a reason to come back that isn't another push notification.

You will own social end to end: the thesis, the roadmap, the mechanics, the growth numbers and the gamification layer that sits on top.

What You'll Do

• Own the growth thesis and the roadmap
• Write the point of view: where the growth comes from, which social mechanics get us there, what each one is worth, and the order to build them in.
• Keep a live read on where consumer social is going and what it means for us.
• Build acquisition that doesn't come out of the media budget
• Invite, referral and friend discovery built into the product rather than sitting next to it.
• Sharing that fans actually want to do, which means moments worth sending rather than a share button bolted on
• Social surfaces that put Fanatics in front of people who aren't customers yet
• Connect the ecosystem through identity and the social graph
• Identity and a public social profile built as a real product: who someone is across verticals, who they root for, what they collect, what they're good at, carried with them instead of reset at every front door.
• Reputation and a record worth showing off to all fans
• One social graph that every vertical uses instead of each building its own.
• Discovery driven by what a fan's friends are doing
• A privacy model where being public is a choice and a safe one.
• Design for moments rather than campaigns
• Work from context and not just behavior, understand what happened to a fan and how the fan feels about it.
• Bring generosity, perfect timing, and a bias toward being on the fan's side
• Build community that keeps people around
• Shared experience, including the plain fact of knowing that thousands of other fans are sitting in the same moment you are, sweating it together.
• Own the gamification layer
• Progression that means something
• Group and squad competition, what makes a fan recruit their friends.
• A clear position on where rewards genuinely change behavior and how to introduce
• Prove it with data
• Define what a social lever is worth
• Density against retention, invite and share loops against acquisition cost, cross-product LTV, and what a second and third product per fan is actually worth.

What You Bring

• Eight or more years in product, with real time on growth and real time on social, community or network products at consumer scale
• Social products rather than social features. Things where the value came from other users, and you know how graphs get built
• You've carried a growth number and can defend a roadmap to it
• Both ends of the funnel. Acquisition and retention
• The ability to write the narrative that gets a company aligned, and to sit with two engineers and a designer and get something in front of users this week
• You build fast. Prototypes over specs, days over quarters, and you cut things quickly when they don't work
• You use consumer social products and have opinions about them. You also understand how fans behave, the loyalty and the superstition and the heartbreak
• You decide at 80%, write down why, and change your mind when the data says to
• You can write the query, design the test, debate incrementality with a data scientist, and tell a real lift from a seasonal one
• You've dealt with the ugly side of user-generated content before - moderation, abuse, bad actors

Things That Make Us Lean Forward

• A social product you shipped that outlived the team that built it
• A graph you grew from nothing, and a clear story about how you solved cold start
• Users you moved between products or business units at scale
• Something you built that made people feel recognized
• Something you killed because the data said to
• Three social products you admire, why each loop works, and where each one breaks
• Work across P&Ls where you owned the outcome but not the roadmap
• Something public. A product, a repo, writing, a community you started and grew
• Experience shipping social or UGC inside a regulated or high-scrutiny environment

Why You'll Love This Role

• You'll build the social layer for one of the largest fan bases in sports
• The vision is yours to write, and it comes with real investment behind it
• Your work shows up across every Fanatics product rather than inside one of them
• You'll work with strong partners across Product, Design, Engineering and Data
• There is a shipping v1 to learn from and an open 2027 to define

Salary Range

$200,000 — $230,000 USD

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