[Hiring] Principal Product Manager @The Knot Worldwide

Role Description

We are seeking a Principal Product Manager to define and build a brand new AI product in the wedding space from zero to one. Operating with startup-like autonomy inside the industry's dominant brand, you will have total craft ownership to define what an intelligent experience in this space should be.

In this role, you will leverage assets that took decades to create and that no competitor can replicate, including:

• The industry's deepest vendor graph
• Decades of behavioral data
• The trust of a brand couples already rely on for the biggest day of their lives

You aren't just adding AI to an existing workflow; you are building a category defining product from the ground up at startup speed.

Responsibilities

• Own from strategy to shipped product: rapid prototypes, early user cohorts, iteration loops, and launch. You define the roadmap and are accountable for the outcomes.
• Own the market case, not just the product. Define who this is for, what it is called, where couples encounter it, why it wins, and over time how it becomes a durable business.
• Define what a trustworthy AI is: when it guides, when it asks, when it acts, and how couples stay in control at every step.
• Run a rapid build-measure-learn loop: prototype weekly, put work in front of users and experts early, and kill ideas fast when the evidence says to.
• Own the measurement and the unit economics: define what success means for a product with no internal precedent, instrument it, and know what each engaged couple costs to serve.
• Turn our proprietary assets into product advantage: shape how the vendor graph, couple graph, reviews, and planning workflows power experiences no general-purpose AI can match.
• Help shape company-level AI direction: act as a senior thought partner to product, engineering, design, marketing, and data science leadership on how AI changes what couples expect and what we build.

Qualifications

• 8+ years of product management experience in consumer products at scale, including recent, hands-on experience shipping LLM-powered products (assistants, agents, or copilots) to real users.
• A zero-to-one track record: at least one product taken from an ambiguous concept to a launched, measured reality, ideally inside a larger organization.
• Working fluency with the modern AI stack: prompting, evaluation frameworks, agentic patterns, memory and tool use.
• Fluency in what it costs to run AI in production: understanding of cost per user and making model, context, and caching tradeoffs against a real budget.
• Commercial and category instincts: launched something the market had no existing name for, and can argue from evidence about positioning, distribution, and willingness to pay.
• A strong, articulable point of view on AI autonomy: when an assistant should guide, when it should ask, when it should act, and how to keep users in control.
• Founder instincts: prototype as you write documents, treat ambiguity as room to move, and ship to learn rather than plan to certainty.
• Executive-grade communication: turn complex, novel problem spaces into narratives that align leaders and teams.
• Rigor about measurement: design success metrics for products that have no benchmark yet, and let the data overrule your instincts.

Benefits

• Starting pay is determined based on a combination of factors which may include location/market, education, experience, skills, and other qualifications.
• Compensation details listed reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, commissions, equity or sales incentives, if applicable.
• Medical, dental, retirement, and generous leave policies offered to eligible employees.
• Annual salary range: $159,141 — $272,813 USD.

Work Model

This role is fully remote and not tied to any specific office location. While there are no regular in-office requirements, we encourage our remote team members to gather intentionally for key company and team events to stay connected and engaged.

What We Love About You

• Commit to our customers: act as one team on behalf of our customers, leading with head and heart.
• Raise the bar: define "great" and work backwards, boldly innovating and learning.
• Be all in: believe in our mission and take ownership of your work.
• Celebrate impact: measure success by the outcomes you create and hold yourself accountable.

What You Love About Us

We provide meaningful, high-impact benefits designed to support the holistic well-being of our diverse workforce and help our people thrive both professionally and personally.

Together@TKWW: Our Approach to Hybrid Work

Together@TKWW is designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person.