[Hiring] Lead - Field Research (End User Insights) @Harbor Freight

Role Description

This role will be focused on refining the tools we develop and how we market them to professional and DIY tool users. This position requires extensive fieldwork, interaction with end-users, and the ability to translate practical insights into actionable recommendations for product development and product marketing tactical plan creation. Emphasis will be placed on visualizing data, gaining competitive insights, and ensuring thorough product testing by professionals on jobsites and in shops as well as DIYers at home.

• Conduct thorough field research and testing of new and existing tools in various environments and conditions, with a focus on meeting end-users in their environments.
• Identify and engage professional tool users, including contractors and those in the automotive trades, and DIYers to gather feedback and understand user needs, shopping behaviors and trends.
• Collect, analyze, and visualize qualitative and quantitative data to assess tool performance and durability vs. competitors for marketing purposes.
• Prepare detailed presentations summarizing research findings, insights, and actionable recommendations for marketing campaigns.
• Collaborate closely with the Marketing and Merch teams to integrate field research insights into marketing strategies and tactical campaigns.
• Maintain detailed documentation of field research processes and outcomes to support marketing initiatives.
• Communicate effectively with diverse stakeholders, including end-users, QA engineers & product experts, and Marketing & Merchandising team members, to relay findings and suggestions for product assortment, positioning, and messaging.
• Ensure all field research activities comply with Harbor Freight corporate values and brand standards.

Requirements

• Staff supervision and development: No
• Decision making: Not specified
• Travel: Up to 25%
• Flex Designation: Anywhere

Benefits

• The anticipated salary range for this position is $93,000 – $139,500 depending on location, knowledge, skills, education, and experience.
• This position is also eligible for an annual discretionary bonus.
• Comprehensive and competitive benefits to Associates (and their families) such as medical, dental, vision, life insurance, short-term and long-term disability.
• Eligible Associates are able to enroll in our company’s 401k plan.
• Associates will accrue paid time off up to 236 hours per year (inclusive of PTO, floating holidays, and paid holidays).
• Paid sick time up to 80 hours per year unless otherwise required by law.

Company Description