[Hiring] Head of Product Marketing @Donorbox

Role Description

As Head of Product Marketing, you'll build and lead the product marketing function at Donorbox, making it a key driver of growth, conversion, and retention. This role reports to our SVP of Marketing. You'll own our positioning and messaging across diverse nonprofit audiences, define our Product-Led Growth strategy, and partner closely with Product, Sales, Customer Success, and Marketing to bring launches to market. This is a hands-on leadership role: you'll manage one Product Marketing Manager while building the frameworks and processes the team needs to scale.

Responsibilities

• Team Leadership, Strategy & Scalable Operations
  • Direct Management: Lead, mentor, and manage 1 direct report (Product Marketing Manager), setting clear team goals, priorities, and performance standards.
  • PLG & Growth Strategy: Hands-on definition and execution of Product-Led Growth (PLG) strategies to turn product usage into a direct driver of customer acquisition, monetization, and expansion.
  • Process & Scale: Build and formalize scalable PMM frameworks, playbooks, and standardized launch tiers to create predictable impact across high-velocity feature releases.
• Cross-Functional Coordination & ICP Alignment
  • Lead tightly coordinated, ongoing efforts across Product, Sales, Customer Success, and Marketing to align launch timelines, narrative integrity, and revenue goals.
  • Partner with Sales and CS leadership to identify enablement priorities that shorten deal cycles and improve retention across our target ICPs.
• Data-Driven GTM & Performance Management
  • Establish clear, outcome-based KPIs for Product Marketing initiatives (e.g., launch adoption rates, GTM campaign conversion, pipeline velocity, churn reduction).
  • Continuously track and report on campaign and feature effectiveness, bringing data-driven insights and rigorous analysis to executive leadership presentations.
  • Combine product usage data, market performance metrics, and financial KPIs to validate messaging, pricing/packaging proposals, and GTM investments.
• Positioning, Messaging, Sales Enablement & Roadmap Influence
  • Messaging & Value Propositions: Own Donorbox’s central "Messaging House," defining core value propositions and competitive differentiation across diverse B2B2C ICPs (e.g., global NGOs, faith-based organizations, local communities).
  • Sales & CS Enablement Assets: Build high-impact GTM assets and narratives that empower Sales and Customer Success to win, retain, and expand accounts. Equip customer-facing teams with battlecards, objection-handling guides, pitch decks, and competitive tear-downs rooted in validated customer pain points.
  • Roadmap Influence & Intelligence: Act as the primary voice of the market to Product Management (PM), leveraging competitive intelligence, win/loss analysis, and customer feedback to shape product roadmap priorities.
• Research Synthesis & Application
  • Synthesize broad behavioral data and macro-level intelligence provided by the broader Marketing team, converting it into actionable buyer personas, messaging strategies, and positioning frameworks. Own competitive intelligence and monitoring.

Qualifications

• 7+ years of progressive experience in Product Marketing leadership in SaaS, B2B, or B2B2C environments.
• Proven experience managing PMM team members and building scalable, standardized processes from the ground up.
• Hands-on experience developing strategies for self-serve conversion, product adoption loops, and freemium/tiered growth tactics.
• Exceptional analytical ability to use quantitative metrics, product usage data, and KPI tracking to evaluate campaign performance and present business cases to the leadership team.
• Track record of defining clear performance metrics and consistently measuring the effectiveness of product marketing outcomes.
• Strong track record of coordinating closely with Product, Sales, and CS to drive aligned commercial results.
• Outstanding narrative and messaging capabilities across distinct ICPs.

Nice-to-Haves

• Background in Fintech, Philanthropy tech, Nonprofit tech, or specialized SaaS verticals.
• Experience working across multi-segment / B2B2C customer bases (e.g., small local organizations to large global entities).
• Experience balancing product-led growth (PLG) with sales-assisted GTM for larger accounts.
• Experience working across multiple geographies.

Details

• Fully remote based in Canada or United States, with a preference for CT/ET time zones.
• Salary: $130,000–$180,000 USD depending on experience and location.

Benefits

• Fully remote work from the comfort of your home.
• Generous time off policy of 21 days (birthday included 🎉), 8 designated/floating holidays, 2 paid volunteer days, and 5 sick days (dependent on state).
• Employer-sponsored health insurance plan through TriNet, including medical (United Healthcare), dental, vision, and life.
• 401(k) retirement plan via TriNet's partner, Empower, with an employer match of up to 4%.
• Reimbursement package for home office expenses and professional development, up to $1.5k.
• Eligibility for employee equity plan (stock options).
• Wellness program with fitness and mindfulness classes.
• Love your work and our mission of serving nonprofits!

The Application Process

We have 6 stages:

• Apply here and fill out our questions to tell us about you!
• Prescreen Call with the Talent Team.
• Interview with Hiring Manager.
• Interview with Product Marketing Manager.
• Business Case Interview.
• Background & Reference Checks.

If this sounds like the right role for you, please apply today and let us know why. We look forward to hearing from you!

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