[Hiring] Growth Product Manager @YipitData

Role Description

We’re hiring a Growth Product Manager to build a product-led growth motion for YipitAgent, our company's latest flagship product. You’ll own the customer journey from first impression through paid conversion:

• How prospects discover YipitAgent
• Understand its value
• Start a trial
• Become deeply engaged
• Convert into paying customers

Your work may span our SEO/AEO strategy, trial UX, in-product engagement, lifecycle communications, and pricing/packaging. You’ll collaborate closely with core product, design, engineering, data, marketing, and customer-facing teams.

What Success Looks Like

• Organic inbounds become our primary channel for new customer acquisition.
• More visitors start trials and reach meaningful value quickly.
• Trialists engage deeply and consistently throughout their trials.
• More trialists convert into paying customers.
• Measurable increases in active users per account.

Key Responsibilities

• Optimize our SEO/AEO by leveraging our proprietary data and the latest technologies & tactics.
• Own and improve the growth funnel from acquisition through trial activation, engagement, conversion, and re-engagement.
• Define and measure clear goals and success metrics for each stage of the customer journey.
• Discover ‘aha’ moments through interviews, behavioral data, funnel analysis, and experimentation and incorporate those moments into the UX appropriately.
• Design and optimize trial onboarding, in-product education, activation moments, and upgrade experiences.
• Develop engagement and re-engagement tactics, including proactive and personalized lifecycle touchpoints.
• Incorporate growth tactics into the core product experience so engagement reinforces itself and spreads to other users.
• Explore and test pricing, packaging, and trial structures that improve conversion while preserving customer trust.
• Partner with designers and engineers to prototype, launch, measure, and iterate on new experiences.
• Build a disciplined experimentation practice that balances rapid learning with a coherent customer experience.
• Communicate insights, priorities, results, and tradeoffs clearly across the company.

Qualifications

• 5+ years of growth product management, product marketing, or similarly relevant experience.
• A track record of improving acquisition, activation, engagement, retention, or conversion.
• Strong product and UX judgment, with the ability to turn ambiguous problems into intuitive experiences.
• Highly analytical and comfortable working with funnel metrics, cohorts, experiments, and behavioral data.
• Strong customer discovery skills and the ability to combine qualitative insight with quantitative evidence.
• Experience with product-led growth, self-serve trials, or B2B SaaS products.
• Familiarity with SEO/AEO, lifecycle communications, and pricing or packaging experimentation.
• Comfortable moving between strategy and execution—from defining the growth model to reviewing a trial screen or drafting an email.
• Excellent collaborator and communicator across design, engineering, data, marketing, sales, and customer-facing teams.

Benefits

• Flexible work hours.
• Flexible vacation.
• Generous 401K match.
• Parental leave.
• Team events.
• Wellness budget.
• Learning reimbursement.
• Base Salary + Performance-Based Bonus: The annual base salary range for this position is anticipated to be $170,000, with eligibility for an annual performance-based bonus of up to 10%.