[Hiring] Growth Acquisition & Product Lead @Wonderly

Role Description

I'm looking for a GTM Operations & Product Lead to develop the next several major acquisition channels for the home services businesses we serve. Today, our primary channel for acquiring homeowners is Meta ads. We've built an extremely sophisticated operating system around that channel:

• Run a strong experimentation, generation, machine learning, quality control, and scaling loop.
• Optimize not just for cheap leads but all the way through the funnel to closed-won revenue.

You'll take a new channel from zero to one yourself:

• Understand the opportunity.
• Make the creative.
• Buy the ads.
• Build whatever tracking and tooling is needed.
• Debug the funnel.
• Prove that the channel can work.

You’ll report directly to me. This is not a regular GTM or agency marketing role:

• It is also a product and engineering role.
• Once you find something that works, you'll figure out how to make it repeatable across many Wonderly customer accounts.
• It needs to be automated: we need to launch an acquisition channel for each customer in less than 30 minutes.

The upside is that you will have a real chance to build and own a channel that becomes a multimillion-dollar growth engine, and lead the people and systems behind it.

What You'll Own

• Find and build new paid channels for acquiring high-quality homeowner leads.
• Take a channel from zero to one by forming the thesis, making the creative, buying ads, building software, and iterating toward a repeatable growth loop.
• Build creative, experimentation, data, and quality-control systems that work across many customer accounts.
• Run and improve our Meta acquisition channel, with the potential to take it over end to end.
• Analyze performance from CPM and CPL through lead quality, downstream conversion, and closed-won revenue, then fix the highest-leverage bottleneck.
• Work with our website builder, intake form, lead-scoring, data, and engineering systems, then manage the operations people and engineers needed to scale channels that work.

Qualifications

• You are a hard worker who is extremely scrappy and resourceful.
• You can execute across a growth problem: buying ads, making creative, building software tools with AI, launching landing pages, and getting the details right.
• You are quantitatively strong and can diagnose performance data, with good intuition for CPM, CTR, conversion rate, lead quality, CAC, payback, and downstream revenue.
• You have hands-on experience buying ads or operating a growth loop on at least one meaningful channel.
• You have an engineering or quantitative background and are comfortable with APIs, analytics tools, SQL, and data pipelines.
• You learn quickly, write clearly, and turn ambiguous problems into concrete experiments, decisions, or operating processes.

Backgrounds That Tend to Work

• Founders or early employees who have built a growth function, product, or operating system from scratch.
• Paid acquisition or growth operators who have personally managed campaigns, creative, budgets, and outcomes.
• Quantitative traders who have scaled a trading strategy or found a durable edge.
• Growth engineers, quantitative analysts, or technical operators who enjoy turning messy data and experiments into repeatable systems.

Expectations

• 70 hour weeks.
• You will spend at least 3 months of your first 6 months working closely with me in Chicago.
• You will operate autonomously, make decisions with incomplete information, and own the result.
• You will be accountable for qualified homeowner demand and closed-won outcomes, not surface-level ad metrics.

Compensation

• $275,000-$600,000 TC (base + equity + bonus).
• Equity in Wonderly.
• Remote, with regular in-person at hacker houses.