[Hiring] Director of Product Marketing and Program Management @Seeq

Role Description

The Director, Product Marketing and Program Management is responsible for turning Seeq’s product, whole-offer, and industry strategy into clear market narratives, launch plans, and well-orchestrated go-to-market programs. This role sits at the center of product marketing, positioning, packaging support, launch planning, and campaign program management, ensuring that strategic priorities are translated into executable plans that drive consistency, readiness, and commercial impact.

This leader partners closely with various teams to ensure Seeq’s offers are brought to market with clarity, rigor, and measurable outcomes.

Key Responsibilities

• Product Marketing Leadership
  • Own product marketing strategy for Seeq’s portfolio, including product positioning, messaging, audience narratives, and value articulation.
  • Translate product direction, market needs, and industry priorities into clear market-facing narratives.
  • Develop and maintain core messaging frameworks, differentiated positioning, competitive narratives, and proof points for priority products, offers, and solutions.
  • Partner with Industries and Whole Offer Management to ensure market problems, buyer needs, and use cases are provided as input to product roadmap and offer narratives.
  • Support pricing, packaging, and offer commercialization work.
• Launch and Program Management
  • Lead the planning and orchestration of major go-to-market programs.
  • Own Campaign Program Management as a core function of the team.
  • Build and manage the source of truth for launch timelines, dependencies, decision points, readiness criteria, and stakeholder accountability.
  • Establish standard launch and program frameworks, workback plans, governance routines, and post-launch retrospectives.
  • Ensure that major programs move from strategy to execution with clear owners, timing, and measurable outcomes.
• Messaging, Narrative, and Asset Governance
  • Own the development and quality of core GTM assets.
  • Ensure consistency across portfolio-level messaging, product-level messaging, and campaign-level execution.
  • Partner with Field Enablement and Revenue teams to ensure product narratives are translated into usable field materials.
  • Maintain messaging discipline across products, offers, industries, and growth motions.
• Cross-Functional GTM Alignment
  • Partner with the Senior Director, Go To Market to translate strategic priorities into a coordinated execution roadmap.
  • Work closely with Partner Marketing, Regional Marketing, and ABX / Campaign Execution leaders.
  • Partner with Group Manager, Industries and Industry leaders to incorporate industry context into product and launch strategy.
  • Work with Marketing Analytics and Infrastructure and AI GTM leaders to improve program visibility.
  • Partner with Product Management, Sales, Customer Success, Enablement, and Partner team to align launch readiness.
• Team Leadership and Operating Rhythm
  • Lead and develop a high-performing team across Product Marketing and Campaign Program Management.
  • Set clear goals, operating rhythms, prioritization rules, and development expectations for the team.
  • Create a disciplined planning cadence that improves launch quality.
  • Engage with Marketing Operations and AI GTM Engineering team.
  • Coach team members to operate with high standards for clarity, accountability, collaboration, and business impact.
  • Contribute to broader organizational design and talent development.

Qualifications

• 8+ years of experience in B2B SaaS, industrial software, or a similarly complex GTM environment.
• Experience in industrial verticals such as Oil & Gas, Chemicals, Pharma, Power & Utilities, Mining, Metals, and Materials.
• Proven track record of leading product marketing and launch initiatives from strategy through execution.
• Strong experience building positioning, messaging, audience narratives, and launch frameworks for technical or enterprise offerings.
• Demonstrated ability to run cross-functional programs with multiple stakeholders.
• Experience partnering across Product, Sales, Customer Success, Revenue Operations, and Marketing functions.
• Strong people leadership skills.
• Strong executive communication skills.

Preferred

• Experience supporting whole offers, portfolio marketing, or solution-level commercialization.
• Familiarity with ABX, partner marketing, and regional marketing operating models.
• Experience with AI-enabled GTM workflows, content systems, and launch/program management tools.
• Familiarity with Seeq’s market context, including analytics, industrial applications, AI, and Decision Intelligence-related themes.

Success Profile

• Strong product marketing judgment.
• Excellent program management discipline.
• The ability to connect strategy to execution.
• High standards for message quality and launch readiness.
• Strong cross-functional influence.
• A bias for clarity, accountability, and operating rigor.

What Success Looks Like in the Role

• Improve the quality and consistency of product and portfolio messaging.
• Create a more predictable and scalable launch and program management rhythm.
• Strengthen alignment across Product Marketing, Partner Marketing, Regional Marketing, and ABX / Campaign Execution.
• Increase launch readiness and reduce cross-functional confusion.
• Establish Campaign Program Management as a high-value coordination and execution capability.
• Help Seeq bring products, offers, and strategic initiatives to market with greater speed, discipline, and impact.

Benefits

• Competitive salary plus bonus incentives.
• $190,000 - $195,000 USD base salary.
• 12-week paid Seeq family leave.
• Unlimited PTO.
• Internet and mobile phone reimbursements.
• Medical benefits.
• Group term life insurance.
• Short-term and long-term disability insurance pre-tax benefits.
• Voluntary vision and dental (ortho).
• Vacation bonus program.
• Employee Assistance Program.
• Generous home office allowance.
• Pet-friendly workspace.
• You love your job!

Company Description

Seeq is a remote-first company founded by serial entrepreneurs. Our executive team and board of directors have extensive experience with successful startup ventures in high-growth environments. We are founded on the idea that companies need better solutions for quickly and easily getting business insight from their industrial process data. Our mission is to provide software and services that convert that data into meaningful information that the business can use to improve profitability.

We have a wonderful, kind-hearted, talented team that loves to collaborate, lead by example, and exceed our customers’ expectations. We are certified as a great place to work, an emerging startup, the Technology Fast 500, and Inc. Magazine's Best Places to Work.