[Hiring] Director of Product Marketing @Sitecore

Role Description

We are looking for a Director of Product Marketing to establish and lead Product Marketing as a strategic business capability during a pivotal stage of growth for Scrunch. This role is ideal for a self-starter who has introduced or matured Product Marketing within organizations where the function, processes, or expectations were not previously well defined. You will assess the business, identify the highest-value gaps, and create the strategy, operating rhythms, and deliverables needed to help Scrunch bring products to market effectively.

As the senior Product Marketing leader dedicated to Scrunch, you will connect Product Management, Marketing, Sales, Sales Enablement, Customer Success, Partners, and Sitecore leadership. You will influence product and go-to-market strategy, create structure where it adds value, and translate customer needs, market signals, and roadmap changes into a clear Product Marketing plan that stakeholders can execute.

This is a hands-on leadership role with significant ownership. You will personally lead critical strategic initiatives while helping shape how Product Marketing operates across the business. As the organization grows, there may be opportunities to mentor, develop, and potentially manage Product Marketing talent, making previous people leadership experience valuable.

What You Will Do

• Build the Product Marketing Capability
  • Establish Product Marketing as a strategic discipline within Scrunch.
  • Assess the organization to identify gaps where Product Marketing can create the greatest leverage and business impact.
  • Define scalable Product Marketing practices, operating rhythms, decision frameworks, and stakeholder engagement models.
  • Operate as both a strategic leader and a hands-on contributor, driving execution while helping the organization mature its go-to-market capabilities.
  • Mentor and influence teammates across functions.
• Drive Product and Go-to-Market Strategy
  • Own and evolve Scrunch product marketing strategy, including positioning, messaging, segmentation, audience definition, and go-to-market planning.
  • Partner with Product Management to help define roadmap priorities and navigate changes based on customer needs, competitive dynamics, and market signals.
  • Translate product strategy and roadmap priorities into a clear Product Marketing plan.
  • Serve as a voice of the market, customer, and buyer in product planning and business decisions.
• Build Scalable Launch and Release Processes
  • Define and operationalize product release and launch processes across Scrunch and its Sitecore stakeholders.
  • Establish a release-tiering framework that aligns the significance of each release with the appropriate level of launch planning, marketing investment, seller readiness, and customer communication.
  • Partner with Product and Marketing to translate product releases into compelling campaigns, programs, and market-facing stories.
  • Create repeatable processes that improve launch quality, organizational readiness, speed, and measurable impact.
• Enable Growth and Market Adoption
  • Develop differentiated positioning, messaging, and value propositions for buyers, customers, partners, analysts, and influencers.
  • Turn customer, market, and competitive insights into clear business and marketing opportunities.
  • Partner with Revenue Marketing and other marketing teams to activate product narratives across campaigns, content, digital experiences, events, and demand-generation programs.
  • Use customer feedback, competitive intelligence, and performance data to improve how Scrunch positions, markets, and grows its products.
• Support Sales and Customer-Facing Teams
  • Partner with Sales Enablement as the Product Marketing subject matter expert.
  • Enable Sales, Customer Success, and Partner teams with field-ready narratives, content, proof points, competitive guidance, and launch communications.
  • Support strategic customer conversations, executive briefings, analyst interactions, and industry events as a Product Marketing leader and subject matter expert.

Qualifications

• Significant Product Marketing experience in technology, SaaS, AI, Search, Martech, or another fast-moving product environment.
• Proven experience introducing, building, or maturing Product Marketing capabilities in an organization where the function was new or still evolving.
• Demonstrated ability to assess ambiguous business needs, identify Product Marketing gaps, establish priorities, and move from strategy to execution.
• Strong expertise in positioning, messaging, product launches, release management, go-to-market planning, market intelligence, and competitive strategy.
• Experience partnering with Product Management on roadmap strategy, product planning, prioritization, and changes driven by customer or market signals.
• Experience translating product releases and capabilities into integrated marketing campaigns and seller-ready narratives.
• A strong understanding of how Product Marketing supports Sales Enablement through subject matter expertise, messaging, training, tools, and ongoing field partnership.
• Executive presence and the ability to influence senior stakeholders across Product, Marketing, Sales, Customer Success, and leadership.
• A strong mix of strategic thinking and hands-on execution.
• Experience coaching, mentoring, or managing Product Marketing talent is strongly preferred.
• Excellent communication, collaboration, and stakeholder-management skills.
• Comfort operating in a fast-moving environment where priorities evolve.

Benefits

• Meaningful ownership and close access to decision-makers.
• Opportunity to establish a Product Marketing capability with visible impact across Scrunch and Sitecore.

Company Description

Scrunch operates at the intersection of AI, search, and customer experience, a rapidly changing space that is creating an entirely new category of opportunity.

Scrunch is an equal opportunity employer. We welcome people of all backgrounds, experiences, perspectives, and identities. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.