[Hiring] Associate Product Marketing Manager @Bask Health

Role Description

We're looking for an Associate Product Marketing Manager, New Grad to support product marketing initiatives across Bask Health's software platform. This is an entry-level opportunity for someone who is interested in the intersection of technology, business, customer research, and marketing.

• Help communicate what Bask Health's products do, why they matter, and how customers can use them.
• Work with experienced product marketers and collaborate with product managers, engineers, designers, sales, customer success, and other internal stakeholders.
• Gain exposure to different areas of the Bask Health platform, including:
  • Merchant tools
  • Website creation
  • Clinical and pharmacy workflows
  • AI-enabled features
  • Analytics
  • Monetization capabilities
• Learn how our products work and translate that understanding into clear, accurate customer-facing materials.
• Support the development of product messaging, feature descriptions, launch announcements, presentations, and educational resources.
• Research our customers, including:
  • Entrepreneurs
  • E-commerce businesses
  • Healthcare providers
  • Organizations building direct-to-consumer telehealth experiences
• Conduct competitive research to understand how other SaaS, e-commerce, and healthcare technology companies position their products.
• Help organize research findings into summaries for product marketing and other teams.
• Support product launches by coordinating deliverables, preparing draft materials, tracking timelines, and gathering feedback from stakeholders.
• Work with product managers to understand upcoming features and help document their functionality and intended customer benefits.
• Collaborate with engineers and designers when additional technical or product information is needed.
• Create sales enablement materials that explain product features and answer common customer questions.
• Support customer success teams by developing educational content that helps customers understand and adopt new features.
• Assist with maintaining product marketing documentation, messaging libraries, competitive research, and launch resources.
• Contribute ideas for improving how Bask Health communicates its products.
• Learn how product marketing performance is evaluated through customer feedback, launch results, product adoption, and other relevant indicators.
• Gain experience reviewing marketing materials for accuracy and consistency, particularly when communicating healthcare-related or technical product capabilities.
• This role is designed to provide hands-on experience while giving you opportunities to take increasing ownership of projects as your skills develop.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Economics, Information Systems, or a related field, or equivalent practical experience.
• Recent graduate or early-career professional with approximately 0–2 years of relevant experience.
• Strong written communication skills.
• Ability to explain ideas clearly and concisely.
• Interest in product marketing, software products, and technology.
• Willingness to learn how complex software platforms work.
• Strong research and information-gathering skills.
• Ability to organize information and summarize key findings.
• Strong attention to detail and accuracy.
• Good organizational and time management skills.
• Ability to manage multiple assignments and deadlines.
• Comfortable working with spreadsheets, presentations, and written documents.
• Ability to communicate professionally with different stakeholders.
• Strong analytical thinking and problem-solving skills.
• Willingness to ask questions and seek clarification when needed.
• Ability to incorporate feedback and improve work.
• Comfortable collaborating with cross-functional teams.
• Ability to work independently on clearly defined assignments.
• Interest in understanding customer needs and business challenges.
• Willingness to learn about B2B SaaS and customer journeys.
• Strong initiative and a sense of ownership over assigned work.
• Adaptability in a changing software environment.
• Ability to learn new tools and processes quickly.
• Commitment to producing accurate, well-organized work.

Nice to Have

• Internship experience in product marketing, marketing, product management, or business operations.
• Academic projects involving product positioning or go-to-market planning.
• Experience conducting market or competitive research.
• Familiarity with B2B SaaS business models.
• Interest in e-commerce and direct-to-consumer businesses.
• Familiarity with Shopify, website builders, or merchant software.
• Experience creating presentations, marketing materials, or product content.
• Familiarity with Google Workspace, Microsoft Office, or similar productivity tools.
• Experience using Notion, Figma, Canva, or related collaboration tools.
• Basic understanding of customer acquisition and retention.
• Familiarity with product analytics or marketing performance metrics.
• Experience participating in student organizations or entrepreneurial projects.
• Experience running a small online business or e-commerce store.
• Familiarity with healthcare technology or telehealth platforms.
• Interest in artificial intelligence and emerging software products.
• Experience writing technical or educational content.
• Familiarity with customer interviews or survey research.
• Experience collaborating on cross-functional academic or internship projects.
• A portfolio of writing samples, presentations, or marketing projects.
• Interest in developing a long-term career in product marketing.