[Hiring] Webinar Program Manager @Anthropic

Role Description

Own and execute an enterprise B2B webinar program end-to-end, creating scalable processes, promotional strategies, and measurable programs that drive product adoption, engagement, and pipeline.

• Own and execute the B2B webinar program across enterprise audiences.
• Manage the full webinar production lifecycle, including strategy, programming calendar, briefs, promotion, execution, and post-event reporting.
• Host and manage APAC webinars at least once per week, including sessions supporting Australia and India time zones.
• Coordinate cross-functional stakeholders across Marketing, Product Marketing, Customer Success, Growth, and GTM teams.
• Manage webinar platforms and live-event operations to ensure high-quality execution.
• Develop multi-channel webinar promotion strategies across email, LinkedIn Live, YouTube, and other relevant channels.
• Launch and manage LinkedIn Live as a supporting webinar channel, including event pages, gated registration, and promotion.
• Manage webinar content distribution and repurposing across YouTube, LinkedIn, and other channels.
• Own gated-content CTAs, lead-capture mechanics, and webinar registration workflows.
• Build and optimize webinar promotions using HubSpot or comparable enterprise marketing automation platforms.
• Partner with Growth Marketing on pipeline and MQL attribution, UTM tracking, registration models, and program budget management.
• Track attendance, engagement, audience questions, lead generation, product activation, and pipeline contribution.
• Identify opportunities to automate webinar workflows and improve program scalability.
• Manage multiple concurrent productions and changing stakeholder schedules with minimal supervision.
• Communicate webinar program performance and insights to Marketing leadership.
• Support approximately 40–45 hours per week, including potential overtime and recurring APAC-hour meetings and events.

Qualifications

• 6–15 years of hands-on B2B webinar, virtual events, and/or marketing automation experience.
• Significant experience in B2B SaaS environments.
• Proven experience independently owning and scaling B2B webinar programs.
• Experience in roles such as Webinar Program Manager, Digital Events Manager, Virtual Events Manager, or Digital/Virtual Events Program Manager.
• Strong experience with webinar and virtual-event platforms such as Goldcast, ON24, YouTube, LinkedIn Live, or similar tools.
• Direct experience building B2B webinar promotions in HubSpot or similar enterprise marketing automation platforms.
• Experience managing CRM and marketing automation integrations supporting webinar programs.
• Working knowledge of UTM tracking, registration reporting, MQL reporting, pipeline attribution, and webinar performance measurement.
• Experience developing webinar promotional strategies across multiple channels, including LinkedIn Live, YouTube, email, and social.
• Strong understanding of B2B audience segmentation and promotional strategy.
• Experience partnering with Sales and Marketing teams in enterprise environments.
• Understanding of enterprise sales cycles and decision-making processes.
• Ability to write or edit promotional email and landing-page copy.
• Ability to independently manage both the technical execution and marketing strategy of webinar programs.
• Flexibility to regularly support APAC hours, including hosting international webinars at least once per week and participating in additional preparation calls as needed.
• Ability to remain calm under pressure while managing live events, concurrent productions, and changing stakeholder schedules.
• Strong analytical, organizational, and communication skills.
• Detail-oriented, proactive, and comfortable operating independently in a fast-paced environment.
• Strong tenure history, with approximately 2+ years in prior roles preferred.

Requirements

• Experience launching LinkedIn Live programs alongside an established webinar strategy.
• Experience developing webinar content-distribution and repurposing strategies.
• Experience optimizing gated content and lead-capture workflows.
• Familiarity with AI discoverability strategies for webinar and video content.
• Experience managing registration forecasting models and webinar budgets.
• Experience supporting technical or enterprise customer audiences.
• Background working in high-growth startup environments.

Benefits

• Eligible for Health, Dental, Vision, 401K.