[Hiring] VP, UHC Employer & Individual Marketing @UnitedHealth Group

Role Description

The SVP, UHC Employer & Individual (Commercial) Marketing will set and lead the enterprise-wide Employer & Individual marketing strategy for UnitedHealthcare, with accountability for:

• Employer, Individual & Specialty Product
• Surest
• Member
• Local Markets
• Small Business
• Large Accounts
• National Accounts
• UMR
• UHOone
• USHealth Group

This executive will lead and deploy B2B and B2C marketing to:

• Accelerate growth
• Strengthen market differentiation
• Deepen customer and member engagement
• Increase the value delivered across the Employer & Individual portfolio

This leader will serve as UHC’s senior Employer & Individual marketing strategist, translating business, growth, product, and market priorities into compelling customer and member value propositions. The role will integrate:

• Portfolio strategy
• Product marketing
• Audience segmentation
• Go-to-market planning
• Sales enablement
• Member engagement
• Campaigns
• Market activation
• Performance measurement

The SVP will partner closely with:

• UHC CMO
• UHC business presidents
• Employer & Individual Growth
• Sales
• Product
• Surest
• Market
• Account Management
• Experience
• Operations
• Clinical
• Marketing
• Communications
• Finance
• UnitedHealth Group enterprise partners

The successful leader will have a proven track record of building enterprise marketing strategies in highly regulated, matrixed organizations. They will combine:

• Strategic marketing
• Product and portfolio expertise
• Customer and member insight
• AI and agentic capabilities and fluency
• Disciplined go-to-market execution
• Measurable performance management

The senior leader will report to the UHC Chief Marketing Officer and serve as a member of the UHC Marketing senior leadership team. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.

Qualifications

• Bachelor’s degree required; advanced degree preferred in marketing, communications, business, health care administration, or a related discipline
• 15+ years of progressive Employer & Individual, product, growth, customer, member, or segment marketing experience, including significant enterprise-level leadership in a complex, matrixed organization
• Demonstrated success developing and activating integrated B2B and B2C strategies across multiple customer segments, products, markets, and channels
• Deep understanding of the Employer & Individual health care ecosystem, including employers, consultants, brokers, benefits leaders, consumers, members, local markets, and national customers
• Expertise in product marketing, portfolio strategy, value proposition development, go-to-market planning, sales enablement, member engagement, lifecycle marketing, and growth
• Proven ability to navigate a highly regulated, reputation-sensitive environment; health care experience preferred
• Solid command of customer and member research, segmentation, market intelligence, digital and engagement analytics, and performance measurement, with the ability to translate data into enterprise action
• Exceptional executive presence and influencing skills, with a record of advising senior leaders and aligning Marketing, Sales, Growth, Product, Surest, Market, Account Management, Experience, and Operations stakeholders without direct authority
• Enterprise mindset with the judgment to balance long-term portfolio value, near-term growth priorities, local market needs, customer expectations, and member impact
• Demonstrated ability to build, inspire, and develop high-performing teams and to lead effectively through ambiguity, transformation, and change
• Strategic, commercially oriented, collaborative, and action-focused leadership style with high emotional intelligence, sound judgment, curiosity, and courage
• Superior written, verbal, storytelling, and presentation skills

Requirements

• Manage the Employer & Individual marketing budget and external partner ecosystem with disciplined prioritization, governance, accountability, and measurable impact

Benefits

• Comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution (all benefits are subject to eligibility requirements)

The salary for this role will range from $225,000-$375,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.