[Hiring] Vice President of Marketing @Updater

Role Description

Updater is seeking a strategic, commercially minded Vice President of Marketing to lead our next stage of growth across enterprise platform marketing and large-scale consumer acquisition. This is a senior leadership role overseeing product marketing, go-to-market, performance marketing, brand, user engagement, and marketing operations. You'll shape how enterprise customers understand and adopt Updater's technology while driving consumer acquisition programs that convert demand into orders.

Reporting to the Chief Revenue Officer, you'll lead an established, high-performing marketing team and oversee significant marketing investments. You'll work closely with our current VP of Marketing during the leadership transition, building on a strong foundation to elevate our market position, accelerate growth, and deliver meaningful business results.

Key Responsibilities

• Product Marketing & Go-to-Market:
  • Turn our products and technology into compelling stories, clear value propositions, and effective sales strategies.
  • Partner with Product to bring new offerings to market, drive adoption, and identify growth opportunities.
  • Drive marketing strategies that contribute to pipeline, bookings, customer growth, and retention.
• Performance Marketing:
  • Lead performance marketing strategy across paid acquisition, digital channels, and conversion optimization, managing eight-figure annual marketing budgets.
  • Optimize acquisition economics, conversion rates, and return on marketing investment to drive efficient, sustainable growth.
  • Identify and test new channels, strategies, and opportunities to increase consumer acquisition and orders.
• Brand & Market Leadership:
  • Shape how Updater shows up in the market, building a clear, differentiated brand and establishing our leadership in the commerce industry.
  • Lead corporate communications, thought leadership, brand strategy, and PR to grow awareness, credibility, and market presence.
• Team Leadership & Marketing Excellence:
  • Lead and elevate an established, high-performing team, fostering creativity, ownership, collaboration, and accountability.
  • Set clear priorities and oversee marketing operations, resources, and performance to maximize the team’s impact.

Qualifications

• A strategic platform marketing executive with experience in sophisticated SaaS, marketplace, or technology platform businesses.
• A product marketer at heart who connects product strategy, customer needs, and go-to-market execution.
• A performance-driven growth leader with deep experience in paid acquisition and conversion optimization.
• A commercially minded business partner who understands how marketing drives pipeline, orders, and revenue.
• A proven people leader who has led multidisciplinary teams.
• A creative, hands-on thinker who can set an ambitious vision and challenge conventional thinking.

Requirements

• Experience leading marketing at a sophisticated SaaS, marketplace, or technology platform business.
• Ability to position complex products and build market credibility.
• Experience with managing significant marketing investments and discussing CAC and ROAS.
• Proven track record of elevating strong teams.
• Ability to set ambitious visions and get into details when necessary.

Compensation

The salary range for this position is $240,000 - $270,000 annually. Factors that may affect compensation within this range include skills, experience, and other qualifications aligned with Updater's internal leveling guidelines.

Benefits

• Medical, Dental, and Vision Insurance
• Flexible PTO
• 13 paid company holidays annually
• Updater Stock Options
• 401(k) with employer match
• Wellbeing Subsidy
• One Medical membership
• Virtual on-demand healthcare through Teladoc and Talkspace
• Flexible spending account (FSA)
• Health savings account (HSA)
• Supplemental Short & Long Term Disability Insurance
• Supplemental Life Insurance
• Paid Parental Leave