[Hiring] VP of Marketing @Promevo

Role Description

We’re looking for a visionary marketing leader to architect and execute the overarching strategy across our entire GTM ecosystem. As the VP of Marketing, you’ll shape a high-performing marketing powerhouse, turning creative campaigns and data-driven strategies into measurable revenue growth, deeper customer relationships, and long-term retention.

Our Promevo team members are committed to living out the core values below:

• Build and Extend Trust: Show respect and listen. Do what you say you will do. Be transparent and dependable.
• Keep it Human: Invest in relationships. Show empathy. Do right by others. Take care of yourself, your family, and each other.
• Own It: Become an expert in your role. Own the outcome. Finish what you start. Answer for the results.
• Differences Make Us Stronger: Respect Differences. Seek to include different perspectives. Learn from each other.
• Attitude is Contagious: Be fully engaged. Take pride in what you do. Spread your positivity. Courage. Energy. Passion. Purpose.

Qualifications

• BS/BA in marketing, communications or equivalent
• 10+ years experience in Digital Marketing with some of that experience in B2B, technology or SaaS industry preferred
• Experience with digital and CRM KPIs with track record of lead development success
• Hands on experience working alongside agencies to manage website development and optimization (SEO, forms, etc)
• Extensive experience using and administering a CRM to map customer journeys. HubSpot preferred
• Organized and able to use project management methods
• Adept with agency management
• Possess the ability to work independently on projects
• Agile and comfortable with change and a fast-paced environment
• Team-oriented, collaborative work style

Requirements

• Develop, lead, and manage a high performing team that drives Revenue growth through Marketing initiatives.
• Uphold and demonstrate behavior consistent with our Core Values.
• Drive new qualified leads and nurture current client base to increase share of wallet and upsell and cross sell opportunities.
• Build and maintain email marketing program for all key target segments and trigger events along the customer journey.
• Own the website experience (including e-commerce site) and HubSpot customer relationship management (CRM) sales and marketing tool.
• Ensure data accuracy in our CRM, online product catalog, and internal systems using HubSpot, ZoomInfo, Apollo and other tools.
• Utilize and manage agencies as needed to continually improve website, including on-going SEO optimization, with the goal of qualified lead conversion and improved revenue coming through digital properties.
• Develop and lead the digital customer journey - from initial website visit, to lead capture, to nurturing, then to reporting results (KPIs / dashboards).
• Build content independently and also use Google to repurpose their content and ensures this content reflects our own Promevo voice and brand positioning.
• Develop and manage digital lead sharing process with Google partners.
• Partner internally with Revenue, Alliances and Product team, to support the acquisition, expansion and retention of clients and revenue.
• Formulate, manage, and optimize the overall marketing budget to ensure maximum ROI across campaigns and channels.
• Own critical executive metrics including Customer Acquisition Cost (CAC), Lifetime Value (LTV), Payback Period, and Marketing Cost of Revenue.
• Define messaging, positioning, value propositions, and GTM execution strategies for new product and service launches.
• Monitor market trends, customer insights, and competitive dynamics to inform business strategy and product roadmap alignment.
• Lead high-level corporate brand identity, public relations, and crisis communications strategies.
• Position company leadership as industry experts through key events, media engagements, and strategic publications.
• Formulate joint marketing strategies with Google to unlock co-funding and joint demand gen opportunities beyond standard lead sharing.

Benefits

• Competitive salary and bonus plan
• 14 Paid holidays
• Medical Insurance
• Dental Insurance, 100% company paid premiums
• Vision Insurance, 100% company paid premiums
• Fully Company Paid Short term Disability Insurance
• Fully Company Paid Long Term Disability Insurance
• Fully Company Paid Life Insurance and AD&D
• 401k plan: Promevo offers a Safe Harbor 401K plan for full time employees with immediate eligibility. Promevo matches the first 3% of earnings you contribute at 100% and matches the next 2% of earnings you contribute at 50%
• Home office setup allowance
• Cell phone allowance
• 4 weeks of PTO and a healthy work/life balance
• Development and Training opportunities to help you grow