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Marketing
VP of Demand Generation
@HopSkipDrive
[Hiring] VP of Demand Generation @HopSkipDrive
Mar 23, 2025 - HopSkipDrive is hiring a remote VP of Demand Generation. đź’¸ Salary: $195,000 - $220,000. đź“ŤLocation: USA.
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Role Description
The Vice President of Demand Generation is responsible for our top of funnel performance, driving measurable demand and contributing to the ambitious growth and success of our company.
- Drive our demand generation strategy using e-mail marketing, field marketing, events/trade shows, and paid media as well as outbound sales and RFP to maximize visibility, lead generation, and overall efficiency.
- Build strong partnerships with cross-functional leadership including the Revenue team, Communications team, Legal, Product, and Customer Success to ensure alignment, consistent messaging, and optimized support for external-facing activities and conversion efforts.
- Work with revenue operations and marketing operations to ensure the utmost data hygiene, track and report on marketing effectiveness, glean insights from experiments, and continuously improve campaigns.
- Publish frequent updates, insights and performance metrics to leadership and stakeholders to ensure alignment and transparency.
Qualifications
- 10+ years of experience leading demand generation efforts with 8+ years leading high performing teams.
- A strong track record of driving and scaling pipeline generation in B2B environments, preferably for SaaS, usage-based, or similar models.
- Significant experience developing B2B paid media strategies, optimizing spend and driving top-of-funnel volume.
- Successful experience developing and executing account-based marketing strategies.
- Excellent written and verbal communication skills, with the ability to craft persuasive communications that drive engagement and action rooted in company messaging.
- A metrics-driven mindset with a passion for data, testing, and optimization.
- Love for collaborative environments and ability to chart paths forward in ambiguity.
Benefits
- Every full-time employee has equity.
- Flexible vacation.
- Medical, dental, vision and life insurance.
- 401(k) and FSA.
- Opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential.
- Salary range for this role in Los Angeles, CA is $195,000 - $220,000.
- This position is remote and compensation will be in line with the location in which the position is filled.
- Total compensation package includes equity stock options.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
$195,000 - $220,000
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 23, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
