[Hiring] Video Content Strategist @River

Role Description

We are looking for a Video Content Strategist to build River's YouTube channel and video output. You will own what we make and how we package it:

• Sourcing and selecting ideas
• Writing host-led scripts
• Crafting the titles and thumbnails

The main goal of the channel is not to promote River’s products, but to create valuable content you would enjoy watching.

You'll report to River's Director of Marketing and work closely with our Host-Producer, the marketing team, and company leadership.

What you will be doing:

• Own the video content pipeline, generating and filtering video ideas from the marketing team and research.
• Own packaging of titles and thumbnails, crafting and testing them.
• Write scripts for medium to long form videos that make money and Bitcoin topics clear and engaging.
• Develop hooks and introductions to retain the audience and provide structure.
• Own the story edit, directing the editing process and video host(s) on structure, pacing, and cuts.
• Drive success metrics on YouTube: view count, retention, and returning-viewer rate, iterating based on data.
• Build systems for consistent quality content production: idea backlog, filtering process, scripting process, and testing loop for titles and thumbnails.

Qualifications

• A track record of growing a video channel, with measurable improvements in views and retention.
• An obsession with packaging, with real opinions on why videos win or lose, supported by examples.
• Exceptional writing and storytelling skills, able to simplify dense economic ideas.
• A strong understanding of the YouTube algorithm, retention curves, and click-through rate.
• A solid understanding of Bitcoin in the economic sense and its relevance to financial problems.
• A strong sense of ownership, gathering input from the team while making final decisions.
• Integrity and the ability to present facts honestly and the brand professionally.

Requirements

• On-camera, interviewing, or hosting experience (nice to have).
• A background in finance, economics, or journalism (nice to have).

Benefits

• Annual salary range of $110-165k depending on experience.
• Competitive compensation and equity.
• Unlimited Paid Time Off.
• Parental leave, separate from PTO policy.
• Medical, dental, and vision insurance + 401k for US based employees.
• Remote option: You can work from anywhere in the Americas or Europe.

Interview Process

• Screening interview with River's Director of Marketing (30 mins).
• First round of interviews (1-hour block with River's Chief Product Officer and a Marketing teammate).
• Take-home challenge (a paid packaging and scripting exercise).
• Final round of executive interviews (1-hour block with River's COO and CEO).