[Hiring] Vice President of Marketing @PadSplit

Role Description

PadSplit is looking for a VP of Marketing to lead and scale our full-funnel marketing engine as we work toward growing from $50M to $500M+ in ARR. This role will primarily focus on member growth, driving acquisition, activation, and engagement while supporting host growth to ensure a healthy, balanced marketplace.

We need a marketing leader who can:

• Translate ambitious growth targets into measurable results.
• Diversify our acquisition channels.
• Build a scalable marketing engine that supports PadSplit's mission of solving the affordable housing crisis.

Qualifications

• 10+ years of consumer or marketplace marketing experience.
• 5+ years in a senior leadership role owning a multi-channel marketing function and its results.
• Demonstrated experience scaling paid acquisition across diversified channels.
• Experience marketing a two-sided marketplace, consumer subscription, or transaction-based business.
• Strong fluency in attribution, incrementality testing, marginal CAC, LTV, payback, forecasting, and channel-level business cases.
• Experience leading and developing multidisciplinary marketing teams.
• A builder-operator mentality with strong cross-functional collaboration skills.

Requirements

• Own the marketing strategy across awareness, consideration, engagement, and conversion.
• Lead the strategy and hands-on execution of paid marketing across various channels.
• Build and scale organic, SEO, content, social, referral, and brand programs.
• Own email, SMS, push, and in-app marketing across the member journey.
• Develop and execute structured marketing tests.
• Own marketing KPIs, partnering with Data, Product, and Finance.
• Lead, develop, and scale a multidisciplinary marketing team.
• Partner with cross-functional teams to align marketing strategy with marketplace needs.

Benefits

• Fully remote position.
• Competitive compensation package including an equity incentive plan and company-wide bonus opportunity.
• National medical, dental, and vision healthcare plans.
• Company provided life insurance policy.
• Optional accidental insurances, FSA, and DCFSA benefits.
• Unlimited paid-time (PTO) policy with eleven (11) company-observed holidays.
• 401(k) plan.
• Twelve (12) weeks of paid time off for both birth and non-birth parents.
• Opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis.
• Compensation range: $175,000 - $200,000 a year, with potential for up to a $100,000 bonus based on performance targets.

Company Description

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.