[Hiring] VP, Global Growth Marketing @vCluster Labs

Role Description

As VP, Global Growth Marketing at vCluster Labs, you aren’t just running demand gen campaigns; you are building the global growth engine that turns market awareness into predictable, measurable pipeline. Your job is to pull them into one system that covers ABM, field marketing, digital demand and marketing operations, using modern, AI-native ways of working. You’ll build it, and you’ll own the strategy, team, budget and systems that tie marketing investment to revenue.

Global Demand & Pipeline

• Own the global demand strategy, pipeline targets, budget and performance across enterprise and AI infrastructure markets.
• Build an always-on engine that covers paid digital, inbound, outbound orchestration, ABM, events and field.
• Set funnel targets and conversion benchmarks.
• Be accountable for marketing-sourced and marketing-influenced pipeline.

Account-Based & Field Marketing

• Build and scale a global ABM motion aimed at high-value accounts and buying groups.
• Work with Sales leadership on account selection, intent signals and coordinated execution.
• Lead field programs across North America, EMEA and other priority markets.
• Measure every event and executive program by how it moves accounts forward and creates pipeline.

Digital Growth & Conversion

• Own paid search, paid social, retargeting and other acquisition channels.
• Run website conversion, landing pages and experimentation with Product Marketing and Creative.
• Manage agencies against clear ROI targets.
• Work with content and SEO/AEO to turn organic and AI search visibility into demand.

Marketing Operations & Analytics

• Build the marketing ops foundation for a high-growth global revenue org: funnel architecture, lifecycle definitions, attribution, lead routing, scoring and dashboards.
• Work with Revenue Operations to keep data flowing cleanly across Salesforce, HubSpot and other GTM systems.
• Bring in AI-enabled workflows that make the team more efficient and personalize outreach at scale.

Team Leadership & Executive Partnership

• Build and lead a global team that covers demand gen, ABM, field, events and marketing ops.
• Be a strategic partner to Sales and executive leadership.
• Own planning, resource allocation and budget calls.
• Back recommendations with data.

Early Impact

• In your first 30 days, set the growth strategy and operating plan, agree on a data and attribution roadmap with RevOps, and stand up an initial ABM motion.
• Within 3 to 6 months, have a repeatable pipeline engine with reliable reporting on sourced and influenced pipeline and how efficiently budget turns into pipeline.

Qualifications

• 10+ years of B2B marketing, including significant leadership in demand generation, growth or revenue marketing at high-growth enterprise technology companies.
• A track record of owning meaningful pipeline targets and marketing budgets, with clear accountability for business outcomes.
• Deep expertise in ABM, enterprise demand gen, digital acquisition and field marketing.
• Experience building or overhauling marketing ops, attribution, automation and revenue reporting.
• Experience leading distributed teams and agencies, and the credibility to influence, challenge and partner with senior Sales and executive stakeholders.
• Strategic enough to design the system, and hands-on enough to make it work.

Requirements

• Bonus points for technical market experience in marketing cloud infrastructure, Kubernetes, developer tools or AI infrastructure.
• Familiarity with open-source, community-driven or product-led growth running alongside enterprise sales.
• Hands-on experience with Salesforce, HubSpot, Clay, Common Room and AI-enabled GTM tools.
• Experience scaling a marketing org through rapid ARR growth, including global field and ABM programs across North America and EMEA.

Benefits

• Competitive Salary: We offer a competitive compensation package, including equity.
• Premium Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country).
• Flexible Working Schedule: We prioritize results over strict schedules.
• Workplace Flexibility: We accommodate changes in your work environment as needed.