Role Description
We’re looking for a User Acquisition Manager to build and own the UA function from the ground up. You’ll have a lot of freedom to shape the strategy, test new approaches, build scalable acquisition processes, and directly influence the product’s growth.
And this is not just another UA role - you’ll have the opportunity to grow into a Lead position and build the direction around yourself.
Responsibilities
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Own the User Acquisition process end-to-end, including campaign launches, day-to-day management, performance analysis, and ongoing optimization.
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Analyze campaigns, funnels, and creatives on a daily basis and use data to identify growth opportunities and define clear rules for campaign optimization.
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Develop creative ideas and work closely with the team to turn them into performance-driven concepts.
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Conduct audience research from a performance marketing perspective, including demographics, interests, behaviors, and pain points.
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Lead brainstorming sessions and develop marketing hypotheses across creatives, funnels, and ad campaigns.
Qualifications
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3+ years of experience in paid acquisition within product companies
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Strong hands-on experience with AppLovin and Meta Ads
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Expertise in both web and mobile acquisition
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Experience with AI-powered automation tools, such as Birch
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Hands-on experience with attribution tools (AppsFlyer / Adjust)
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Strong understanding of full-funnel performance metrics and data-driven decision-making
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Analytical mindset with a strong focus on performance optimization
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Strong execution skills and attention to detail
Requirements
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Experience with TikTok acquisition would be a plus
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Understanding of A/B testing
Benefits
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Remote-First Culture: Flexible working schedule and the option to work anywhere in the world, either remotely or in one of our corporate hubs.
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Сoworking Compensation: 100% compensation for coworking spaces in Ukraine (except Kyiv) and 50% compensation for coworking spaces worldwide.
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Free Office Lunches: Delicious free lunches for everyone working from our hubs.
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Public Holidays Policy: Observes public holidays based on the Ukrainian or Polish holiday calendars. Employees in other locations are entitled to 12 public holidays per year.
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100% Sick Leave Compensation
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Mental and Physical Health: Partial coverage for medical insurance, sports activities, and therapy costs.
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Personal Equipment Policy: Provision of necessary equipment or coverage for maintenance costs of personal tools.
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Personal Learning and Development: 70% coverage of professional development courses and 100% coverage of corporate English courses.
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Time-Off Policy: 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart.
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Corporate Events: Organization of corporate events and team-building activities across all Gismart hubs.