[Hiring] TikTok Shop Content Strategist @Spotlight Media

Role Description

Spotlight Media is looking for a TikTok Shop Content Strategist who understands that great TikTok content starts with great insight. This is not a traditional social media manager role, and it is not simply a position focused on writing captions or managing a content calendar. You will be responsible for understanding:

• What makes a product compelling
• Who the consumer is
• What is happening culturally and creatively on TikTok
• How those elements can come together to create content that drives attention, engagement, and ultimately sales

You will work across multiple brands and product categories, developing creative strategies and concepts that can be translated into short-form TikTok Shop content.

The ideal candidate is:

• Naturally curious
• Highly creative
• Commercially minded
• Deeply immersed in TikTok culture

You will help turn insights into:

• Creative concepts
• Testing strategies
• Creative briefs
• Hooks
• Storylines
• Content frameworks that creators and production teams can execute

Qualifications

• 3+ years of experience in content strategy, creative strategy, social media, advertising, brand marketing, or a related field
• Strong understanding of TikTok and short-form video content
• Demonstrated ability to develop original creative concepts for social media
• Strong understanding of what makes content engaging in the first few seconds
• Excellent written and verbal communication skills
• Strong understanding of consumer behavior and how consumers make purchasing decisions
• Ability to understand a product quickly and identify compelling consumer-facing benefits and angles
• Ability to turn strategic insights into actionable creative concepts and briefs
• Strong research skills and an ability to identify meaningful trends
• Highly organized and able to manage multiple brands and creative initiatives simultaneously
• Comfortable working in a fast-paced, high-accountability environment

Requirements

• Direct experience creating or strategizing TikTok content
• Experience with TikTok Shop, e-commerce, DTC, affiliate marketing, or social commerce
• Experience working with creators or influencers
• Experience developing creative briefs for short-form video
• Experience with creative testing and performance marketing
• Experience working with consumer brands
• Experience in beauty, health & wellness, food & beverage, fashion, lifestyle, or other consumer categories
• Strong understanding of U.S. consumer trends and culture
• Experience using TikTok Shop or other social commerce platforms
• Experience analyzing content performance and using data to inform creative decisions
• Portfolio of creative strategy, campaigns, concepts, briefs, or content examples

Benefits

• Competitive compensation based on experience
• Remote work environment
• Opportunity to work with recognizable consumer brands
• Exposure to a wide variety of products, categories, and audiences
• Significant autonomy and ownership
• Fast-paced, entrepreneurial culture
• Opportunity to help shape Spotlight's creative strategy and processes
• Direct exposure to the rapidly evolving world of TikTok Shop and social commerce
• Medical, Dental, Vision and 401k
• Take it as you need it PTO after 90 days