Role Description
Overview.ai is bringing the cutting edge of AI computer vision to manufacturing, solving inspection problems that were previously not solvable with traditional machine vision. We're a full-stack company: we deploy GPU-powered cameras on production lines, run inference on the edge, and operate a platform that supports large fleets of devices deployed across the world.
Manufacturing is a relationship-driven industry, and the best opportunities rarely come from cold outreach. They come from trade show floors, industry associations, research institutes, systems integrators, and the practitioner communities buyers trust before they ever evaluate a vendor. We already have the product and the demand. What we do not have is one person who owns how manufacturers discover and trust Overview outside our own website. Today that work is split across leadership and happens in the gaps. This role makes it a function.
This role is exciting because:
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Build it, do not inherit it: no playbook, no existing team, no legacy program to maintain. You define what this function is at Overview.
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Technical depth is the point: this is not a sponsorship coordinator role and not a traditional marketing role. Your credibility with integrators and controls engineers is the asset.
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Assets already waiting for an owner: named technology partners, paid memberships we currently underuse, and real demand from customers running in production.
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Founder access and equity upside: direct line to leadership, and your work visibly changes the company's trajectory.
What you'll own:
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Event calendar and execution: Own our shows end to end, including booth strategy, logistics, staffing, collateral, and on-site execution, and demo the product yourself.
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Event to pipeline motion: Build the repeatable mechanics behind every show: lead capture, structured follow-up, attribution in HubSpot, and ROI reported per event.
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Community footprint: Stand up Overview's independent presence where practitioners actually talk, including a community hub on overview.ai and a real presence on Reddit and the automate.org forum.
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Technical voice: Establish an authentic engineering voice that leads with useful, vendor-neutral guidance, discloses our affiliation, and earns trust.
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Reviews and listings: Seed and grow the review sources buyers and AI assistants cite, including G2, Gartner Peer Insights, Qviro, and Capterra.
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Pipeline and reporting: Tie every event, community, integrator, and partner activity to tracked and influenced pipeline in HubSpot.
Qualifications
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Technical fluency in machine vision or manufacturing.
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3 to 5+ years customer-facing in a technical or GTM role in machine vision, manufacturing automation, or robotics.
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Ability to run a live product demo, scope an inspection or integration use case, and hold a credible conversation with an integrator, controls engineer, or plant team.
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Experience owning trade shows from booth to follow-up, with a clear understanding of what good looks like on a show floor.
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Ability to write for engineers in a way they find useful, vendor-neutral, and credible.
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Coachable and direct, with a willingness to travel across North America to shows, customer sites, and partner organizations.
Requirements
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Direct vendor or integrator experience at a machine vision, inspection, or industrial automation company.
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An existing community or channel footprint.
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Existing relationships with manufacturing associations or with systems integrators.
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Co-marketing or co-sell experience with technology partners.
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Familiarity with HubSpot and modern GTM and community tooling.
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Content and social range across LinkedIn, Reddit, and short-form video.
Benefits
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Extreme growth and real-world impact: Deploying AI systems on real production lines, at scale.
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Talent density: Work with world-class engineers and operators across AI, embedded systems, and enterprise deployment.
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Front-row seat to the AI manufacturing wave: One of the biggest transformations happening in industry right now.
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Ownership: Your work directly changes the trajectory of the company.
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Global exposure: Work with the most advanced customers and factories in the world.