[Hiring] Talent Marketing Specialist @Manpower

Role Description

Our clients Talent Marketing team applies performance-marketing rigor to talent acquisition, attracting and converting top candidates the way we market to customers. We're hiring a Talent Marketing Specialist to own event marketing and Indeed sourcing campaigns for our clients CP2E (Connecting People to Experts). This is a marketing role, not a recruiting role.

You'll bring GTM strategy, paid media management, and data-driven campaign optimization to build candidate pipelines at scale. You will plan, architect, and execute high-impact events (virtual and in person) and Indeed Sourcing campaigns to hire top talent globally. Unlike traditional recruiting roles, this position requires a strategic and data-driven marketer. The ideal candidate for this role is a passionate marketer with experience executing effective marketing campaigns and programs.

As a Talent Marketing Manager, you will be responsible for:

• Campaign Strategy & Execution: Design and execute GTM-style campaigns across events and Indeed sourcing to drive candidate consideration and improve lead-to-hire conversion.
• Paid Media & Sourcing: Define strategies, audience targeting, flighting, manage paid media budget and bids for Indeed, and continuously test and optimize campaigns in a fast-paced environment.
• Event Marketing: Lead end-to-end planning, execution, and optimization of virtual and in-person events – event production from design, set up/logistics, communications with cross functional partners, promotion, and post-event follow-up.
• Data & Analytics: Consolidate performance data from various sources to analyze campaign performance, optimizing strategies, and delivering clear recommendations.
• Testing & Optimization: Run A/B testing strategies and data-driven insights to continuously refine messaging and creative to continuously improve campaign performance.

Qualifications

• 3+ years of relevant marketing experience launching and scaling digital campaigns, with a proven track record of delivering results through testing and deploying marketing initiatives.
• Marketing background is strictly required; this is not a standard recruiting position. This will be an individual contributor role.
• Proven success leading and organizing cross-functional marketing efforts for external and internal events, digital webinars, or conferences. Experience with event/marketing automation platforms (Zoom Webinar/Eloqua) is required.
• Experience managing significant paid advertising budgets and optimizing ad spend through ongoing performance analysis.
• Strong storytelling and content skills for candidate and customer-facing.
• Proficiency with marketing platforms such as Google Analytics, Zoom Webinar, Eloqua, AJO, and paid ads managers.
• Detail-oriented, get-it-done individual who excels with minimal supervision and thrives without having all the information up front — proactive, creative problem solver who adapts when issues arise, brings new ideas to test, and is willing to roll up your sleeves.
• Sharp analytical and quantitative skills — develop strong recommendations based on performance insights and can act quickly on them.
• Bachelor's degree in Marketing, Business, or related field preferred.

Requirements

• Organization: Talent Solutions RPO
• Salary: 30-33/hr.
• Incentive (if applicable): Not Incentive Eligible

Benefits

• Comprehensive benefits package including Medical, Dental, Life insurance, and Disability for Staff and Consultants.
• 401K.