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Sr. Product Marketing Manager
@ Bloomerang
[Hiring] Sr. Product Marketing Manager @ Bloomerang
Mar 26, 2025 - Bloomerang is hiring a remote Sr. Product Marketing Manager. 💸 Salary: $105,000 - $157,500. 📍Location: USA.
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Role Description
We are looking for an experienced Senior Product Marketing Manager to lead product marketing for the Volunteer Program in the Bloomerang product portfolio. This role will report to the Director of Product Marketing and partner closely with leadership across Product, Marketing, Sales and Customer Success to develop a go-to-market strategy that meets our product and overall growth objectives.
- Conduct primary research and optimize product buyer personas
- Document buyer’s journey and create message map
- Craft a product narrative that articulates the value of our solution and how it fits into our broader portfolio message
- Refine positioning and messaging that differentiates from alternative solutions
- Collaborate with cross-functional stakeholders to uncover testimonials, data, and other proof points that reinforce our position and message
- Own product and feature launches and lead cross-functional team to launch readiness
- Work with Sales leadership to develop message training and enablement materials that support the sales motion
- Develop sales enablement materials tailored to the needs of our Channel Partners
- Monitor and update ideal customer profile and product segmentation strategies
- Develop briefing materials and serve as point of contact for industry press and influencers
- Partner with the Market Insights team to monitor the competitive landscape and provide insight and analysis
- Identify our strengths and weaknesses relative to the competition and arm the sales team with the plays and tactics to win
- Partner with Corporate Communications team to create product content such as case studies, videos, website copy and blog posts
- Act as the Subject Matter Expert (SME) for the portfolio, actively contributing to virtual and in-person events through engaging presentations and expert insights
- Support pricing and packaging decisions with research and market insights
Qualifications
- 7+ years of product marketing experience along with a strong track record in a SaaS environment
- Proactive individual able to thrive in a fast-paced, multi-task-oriented environment
- Bachelor’s degree in business, marketing, market research or relevant industry experience
- Excellent interpersonal skills and the ability to collaborate and manage cross-functionally
- Strong presentation skills and ability to concisely and clearly communicate ideas
- Demonstrated problem solving and critical thinking skills
- Ability to understand industry concepts and product information and transform into compelling messages and marketing strategies that drive results
- Highest level of professionalism and accuracy when representing the Bloomerang brand
Requirements
- Knowledge of and experience in the non-profit space
- Knowledge of and experience volunteering or managing volunteers
- Prior leadership experience overseeing individual contributors
Benefits
- Health + Wellness: Access to generous health, vision, and dental insurance options, as well as a free subscription to Bright, a wellness platform that offers live and on-demand fitness, meditation, mindfulness, and nutrition classes
- Time Off: Competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave
- 401k: 401k match to help invest in your future
- Equipment: Everything you need to be successful, shipped right to your door
- Compensation: Salary range for this position is $105,000 - $157,500. You may also be eligible for a discretionary bonus. Actual compensation within the range will be dependent on your skills, experience, qualifications, and location, as well as applicable employment laws
- Location: Permanent, full-time, fully remote position. Employees living in Indianapolis, IN are welcome to work from our company headquarters. We do not offer Visa sponsorship or relocation assistance at this time
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$105,000 - $157,500
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 26, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
