Role Description
ThreatDown is looking for an experienced Sr. Field Marketing Manager with a strong background in B2B cybersecurity and MSP/Channel ecosystems. In this role, you will plan, execute, and optimize regional field marketing initiatives that drive partner recruitment, partner enablement, joint co-marketing and support our Territory Channel Managers (TCMs) and key MSP/MSSP/VAR partners, helping them build pipeline and accelerate revenue.
What You Will Do
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Channel & Industry Events:
Own ThreatDown's presence at MSP, channel, distributor, and cybersecurity industry events in your region, including booth strategy, speaking slots, partner meetings, and VIP experiences, with clear goals for partner recruitment and pipeline.
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Owned Field Programs:
Build and run ThreatDown-hosted programs such as partner roadshows, IT and security leader roundtables, and partner advisory sessions that move mid-market accounts and partners from interest to opportunity.
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Turnkey Event Packages ("Event in a Box"):
Create scalable, partner-ready event and campaign kits that TCAMs and partners can deploy quickly to their SMB and mid-market customers.
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Partner Co-Marketing & MDF:
Plan joint campaigns with key partners and distributors, guide partners in using market development funds (MDF) effectively, and track the pipeline those investments return.
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Pipeline Generation & Sales Alignment:
Work with channel sales pods, ABM, and BDR teams to design localized programs for target mid-market accounts, drive registration and attendance, and ensure fast, consistent lead follow-up.
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Budget & ROI Management:
Manage the regional field marketing budget, negotiate vendor and venue contracts, and report program ROI and pipeline impact to leadership using HubSpot.
Qualifications
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5+ years of field or partner marketing experience in B2B technology, ideally cybersecurity, with direct experience in channel-first, MSP/MSSP, or distribution-led models.
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Proven success running both small, high-touch events (10β20 attendees) and large-scale trade shows (1,000+ attendees), as well as partner roadshows and distributor events.
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Track record of working side by side with channel and field sales teams and driving measurable pipeline growth in the mid-market.
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Hands-on experience with HubSpot for campaign execution, lead management, and reporting.
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Ability to travel up to [25β40%] within the assigned region for field execution and sales alignment meetings.
Benefits
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Comprehensive medical, dental, and vision insurance coverage
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Employee Referral Bonus Program
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Wellness programs
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401k and employer matching for (US Employees)
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Comprehensive Time Off policy
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An opportunity to do something great for yourself and the world!
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(Benefits and Perks subject to change by country/region)