[Hiring] Director, Field Marketing @Arctic Wolf

Role Description

The Director, Field Marketing is responsible for driving qualified pipeline growth and revenue outcomes across North America through integrated field, partner, alliance, and account-based marketing strategies. This leader serves as the connective tissue between Sales, Channel, Alliances, SDRs, Marketing Operations, Demand Generation, and Product Marketing, ensuring investments, programs, messaging, and resources are aligned to business priorities and measurable outcomes.

This role is accountable for optimizing the full revenue funnel, identifying opportunities to improve conversion and efficiency, and leveraging data, technology, and AI-driven insights to maximize impact. The Director leads a high-performing team while continuously evolving the go-to-market approach to drive scalable growth, operational excellence, predictable pipeline creation, and revenue acceleration.

Responsibilities

• Own North America Field Marketing strategy and execution, aligning investments, campaigns, and programs to qualified pipeline, revenue, and growth objectives.
• Partner closely with Sales, Channel, SDR, Alliance, Product Marketing, and Marketing Operations leadership to develop integrated territory, vertical, partner, and account-based growth plans.
• Lead quarterly and annual planning processes, ensuring investments are allocated toward activities that produce measurable business outcomes and return on investment.
• Establish a performance-driven operating model focused on MQL, SQL, Qualified Opportunity, Pipeline, and Revenue contribution rather than activity volume.
• Drive accountability through data-driven decision making, identifying funnel friction, conversion gaps, and opportunities to improve performance across the buyer journey.
• Develop scalable processes that leverage AI, automation, predictive analytics, and reporting to improve team productivity, campaign effectiveness, and decision quality.
• Oversee field, partner, alliance, executive engagement, ABM, and regional growth programs with a focus on increasing buying-group penetration, pipeline progression, and revenue impact.
• Continuously evaluate program effectiveness and investment allocation, making recommendations to increase funding for top-performing activities and reduce funding for underperforming tactics.
• Establish closed-loop feedback mechanisms between the field and marketing teams to ensure campaigns, messaging, content, and sales plays are resonating with target audiences and driving business outcomes.
• Serve as the voice of the field by helping Product Marketing, Marketing Operations, and Revenue Marketing understand what is and is not working in prospect and customer conversations, sales motions, partner engagements, and campaign execution.
• Lead and develop a high-performing team capable of operating strategically, using data to inform decisions, challenge assumptions, and influence business outcomes.
• Act as a trusted advisor to executive leadership on pipeline creation, territory performance, marketing investment strategy, resource allocation, and growth opportunities.

Who You Are

• You think in systems, not one-off campaigns.
• You focus on revenue impact, not activity volume.
• You continuously challenge how resources, investments, and people are deployed to maximize business outcomes.
• You leverage data to make decisions and are comfortable challenging assumptions when the results don't support them.
• You treat AI, automation, and technology as core capabilities that help teams scale and make smarter decisions.
• You understand that marketing's role is not simply to generate leads, but to create qualified pipeline, accelerate revenue, and influence business outcomes.
• You build strong partnerships across Sales, Channel, Alliances, SDRs, Product Marketing, and Revenue Marketing teams to achieve shared goals.
• You push for ideas that stand out, create differentiation, and drive measurable business impact.
• You effectively connect field insights to marketing strategy, helping shape content, campaigns, sales plays, and investment decisions based on what customers and sellers are actually experiencing.
• You are equally comfortable discussing territory strategy, funnel conversion, pipeline performance, investment allocation, AI adoption, and team development.

Qualifications

• 10+ years of experience in Field Marketing, Revenue Marketing, Demand Generation, Channel Marketing, or related B2B marketing disciplines.
• 5+ years of experience managing teams of four or more direct reports.
• Proven experience driving qualified pipeline creation and revenue growth in partnership with Sales, SDR, and Channel organizations.
• Experience leading regional, enterprise, ABM, partner, and alliance marketing strategies.
• Strong analytical skills with experience using data to guide investment decisions, resource allocation, and business planning.
• Experience managing multimillion-dollar budgets and demonstrating measurable return on investment.
• Familiarity with modern marketing technologies including CRM, marketing automation, intent platforms, ABM platforms, analytics tools, and AI-powered solutions.
• Demonstrated success leading and developing high-performing teams in fast-paced, high-growth environments.

Preferred Qualifications

• Cybersecurity or high-growth SaaS experience a plus.

Benefits

• Equity for all employees
• Flexible time off and paid volunteer days
• 401(k) contribution and matching
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave

Security Requirements

At Arctic Wolf, protecting our people, customers, and data is fundamental to how we operate. All employees are expected to uphold our commitment to security, privacy, and compliance by following internal information security policies, standards, and controls designed to safeguard the confidentiality, integrity, and availability of business, customer, employee, and other confidential information and to support compliance with applicable legal and regulatory requirements.

Base Salary

The base salary range for this job family is 135,200 to 246,400 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.

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