[Hiring] Field Marketing Lead @Ketch

Role Description

Ketch is hiring a Field Marketing Lead to be the point person for events and conferences across the Ketch team. This is a hands-on role for a natural host: someone who loves finding the right venue, dreams up creative activations, notices the small details that make a room feel good, and wants every guest to leave glad they came.

Events are how Ketch meets the people it works with: customers, prospects, partners, and privacy leaders. You'll plan the dinners, summits, and conference moments where those relationships are built. You'll work closely with the Head of Marketing and broader marketing team, our Account Executives, Partnerships, and our RevOps lead, and you'll use research and customer and pipeline data to recommend where Ketch should show up, then run each event well, on budget, and with a clear plan for the leads it produces.

What You'll Do

• Event and conference research:
  • Research industry conferences, regional events, and sponsorship opportunities across privacy, legal, security, marketing, and advertising.
  • Track dates, cost, audience, speaking options, and past attendee profiles.
  • Maintain a master event calendar with a scored view of each opportunity: audience fit, cost, timing, and expected return.
  • Watch which events competitors, partners, and target accounts attend and speak at.
  • Recommend where Ketch should show up, and where it should pass, with a short rationale for the CMO.
• Customer and pipeline analysis:
  • Analyze Ketch's customers and pipeline by industry, company size, region, and buyer role to see where our best accounts and buyers are concentrated.
  • Match those findings to event audiences so event choices follow the accounts we want to meet.
  • Review past event results with RevOps (accounts met, meetings, pipeline influenced, cost) and carry the lessons into the next quarter's plan.
  • Turn the analysis into event strategy: which events, which formats (booth, dinner, speaking slot, partner event), which regions, and which audiences.
• Collaboration with Account Executives:
  • Meet regularly with Account Executives to learn their targets, target accounts, and open deals, and brainstorm events and formats that help them reach their numbers.
  • Build event plays with AEs: target account lists, pre-event outreach, meeting booking, dinner invitations, and post-event follow-up.
  • Collect AE feedback after every event and use it to adjust the plan.
• Event planning and execution:
  • Run end-to-end logistics for industry conferences and sponsorships: registration, booth and sponsorship packages, shipping, travel, signage, swag, and onsite coordination.
  • Plan and run Ketch-hosted events, including executive dinners, summits, and webinars: scouting and choosing venues, catering and menus, invitations, guest lists, and day-of operations, with the guest experience in mind at every step.
  • Support partner and co-marketing events with consultancies, agencies, and resellers.
  • Be a welcoming presence at each event: greet guests, make introductions, and connect customers, prospects, and partners with each other and with the Ketch team.
  • Build event timelines, run-of-show documents, and checklists so nothing slips between teams.
  • Track budgets, contracts, invoices, and vendor commitments, and manage relationships with event organizers, venues, and caterers.
  • Coordinate booth materials, collateral, and speaker needs with Product Marketing and Design.
• Reporting:
  • Work with our RevOps lead on lead capture setup, campaign tracking, and event reporting.
  • Summarize each event for the team: leads, meetings, pipeline influenced, cost, and what to change next time.

Qualifications

• 2-4 years of experience in field marketing, event marketing, or event coordination, ideally in B2B software or services.
• A natural host: you have an eye for great venues and menus, you notice when a guest needs a hand or an introduction, and you care whether people are having a good time.
• Proven ability to run multiple events at once and hit deadlines without dropping details.
• Comfort managing budgets, vendor contracts, and negotiations.
• Excellent written and verbal communication, including confidence working with Account Executives, executives, partners, and vendors.
• Willingness to travel approximately 25% of the time to make sure the show runs smoothly on site.

Requirements

• Experience with privacy, security, data governance, martech/adtech, or compliance-adjacent SaaS events.
• Experience with executive dinners, ABM-driven events, or sponsor and speaker programs at industry conferences.
• Experience working with agency or consultancy partners on co-hosted events.
• Bachelor's degree in marketing, communications, event management, or a related field, or equivalent experience.

Benefits

• Competitive medical, dental, and vision coverage, with 100% of premiums paid for US-based full-time employees.
• Unlimited PTO.
• 10 paid company holidays.
• Paid parental leave.
• Remote-friendly with flexible scheduling built around core collaboration hours.
• Commuter benefits for office-based employees.
• Equity.