Role Description
We are seeking a strategic and results-driven Sr. Agency Partner, Advertising to lead MyFitnessPal's relationships with two of the world's largest media agency holding companies: Publicis Groupe and Omnicom Media Group (OMG). You will be the senior point of contact for agency leadership, planners and trading teams, building agency-level partnerships, joint business plans and repeatable buying paths that make MyFitnessPal a default consideration across their clients' plans. You'll work cross-functionally with our Client Partners, product, engineering, revenue operations and marketing teams to turn agency relationships into scaled, recurring revenue. This role will require 30 - 50% travel.
What youβll be doing:
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Serve as the primary relationship owner for Publicis Groupe and Omnicom Media Group, engaging across agency leadership, investment and trading, strategy and planning, and data and innovation teams.
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Develop and execute joint business plans with each holding company that drive revenue, preferred-partner status and long-term retention, including annual agreements and incentive structures where appropriate.
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Map each agency network's client portfolio to MyFitnessPal's audiences and ad products, and proactively bring tailored ideas and RFP-ready solutions to planners ahead of key planning cycles.
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Educate and train agency teams on MyFitnessPal's audiences, premium ad formats, measurement capabilities and buying options (direct, PMP/programmatic and agency platform integrations).
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Work in lockstep with the Client Partner team on shared advertisers, defining clear rules of engagement so agency and direct efforts are complementary and conflict-free.
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Collaborate closely with Ad Ops, Rev Ops and Product to ensure flawless execution, streamline agency buying and billing workflows, and relay agency feedback to inform the roadmap.
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Use data-driven insights to track agency pipeline, share of wallet and campaign performance, and communicate results through regular business reviews with agency leadership.
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Identify opportunities to expand within existing agency clients and win new advertiser budgets across categories, and support the sales team on agency-led RFPs and proposals.
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Lead contract negotiations and manage deal structures, including annual agency agreements, IOs and PMP/programmatic deals.
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Stay informed on holding company strategy, agency organizational changes, competitor offerings and emerging technologies in the advertising landscape.
Qualifications
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8-10+ years of experience in digital advertising, media sales, or client management, preferably at a publisher, ad tech company, or agency.
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Proven track record of exceeding revenue targets and building deep, multi-level relationships with media agencies.
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Existing relationships with, and working knowledge of how to navigate, Publicis Groupe and/or Omnicom Media Group, including their planning, buying and trading structures.
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Strong understanding of digital advertising products, including programmatic, social, display, video and native formats, and of agency buying platforms and processes.
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Excellent communication, presentation and interpersonal skills, including comfort presenting to agency executives and leading cross-functional working sessions.
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Analytical mindset with experience using tools like Google Analytics, Excel and ad platforms.
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Ability to thrive in a fast-paced, cross-functional environment.
Preferred Qualifications
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Experience negotiating holding company-level agreements or preferred-partner programs.
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Experience working with Fortune 500 clients or large-scale ad campaigns through agency channels.
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Familiarity with marketing performance metrics, attribution models and agency data and measurement partnerships.
Benefits
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OTE range for this role is $150,000 - $300,000 (Base + Bonus).
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Competitive salary and performance-based bonuses.
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Comprehensive benefits package (health, dental, vision, 401(k), etc.).
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Flexible work environment.
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Opportunities for professional development and career growth.
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Exciting Full-Time Employee Benefits, Perks and Culture.
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Face-to-Face Connections: Enjoy opportunities to meet and connect with your team members in person.
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Flexibility At Its Best: Enjoy a flexible time-off policy with our Responsible Time Off benefit.
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Give Back: Use your volunteer days off to support what matters most to you.
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Mentorship Program: Take control of your career through our mentorship program.
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Family-Friendly Support: Enjoy our paid maternity and paternity leave.
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Wellness Comes First: Receive a monthly Wellness Allowance.
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Celebrate Greatness: Our reward and recognition platform empowers peers to acknowledge and reward each other.
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Elevate Your Health & Fitness: Get access to MyFitnessPal Premium.
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Unlock Your Potential: Access our virtual learning and development library.
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Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace.
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Healthcare Matters: Take advantage of our competitive medical, dental, and vision benefits.
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Secure Your Future: Benefit from our retirement savings program.