[Hiring] Sr. Ad Operations Manager @MyFitnessPal

Role Description

The Sr. Ad Operation Manager is a senior individual contributor responsible for leading the execution, optimization, and operational strategy for MyFitnessPal's advertising business across owned-and-operated inventory and off-platform monetization channels.

• Own campaign execution, yield optimization, and advertising operations across various channels.
• Partner with Sales, Client Success, Product, Engineering, Marketing, Lifecycle, Finance, and external partners.
• Develop scalable processes, drive operational excellence, and deliver exceptional experiences for both advertisers and MyFitnessPal members.
• Combine deep ad tech expertise with a strategic mindset and exceptional communication skills.
• Thrive in fast-paced environments, using data and technology to solve complex operational challenges.
• Lead both technical and commercial conversations, translating complex concepts into actionable recommendations.

Qualifications

• 8+ years of experience in digital advertising operations.
• Experience managing advertising across owned-and-operated inventory and off-platform channels.
• Experience working within a mobile app, digital publisher, or media company is strongly preferred.
• Expert knowledge of Google Ad Manager (GAM), SSPs, DSPs, programmatic advertising, and ad serving technologies.
• Experience with ad verification, attribution, measurement, and reporting platforms.
• Strong understanding of inventory management, campaign trafficking, yield optimization, and revenue operations.
• Experience supporting CRM and email advertising programs, paid social activation, or audience extension initiatives.
• Familiarity with Braze, Airtable, or similar customer engagement platforms is a plus.
• Understanding of first-party audience activation, privacy regulations (GDPR, CCPA), identity solutions, and consent frameworks.
• Experience using Tableau or similar analytics and reporting tools.
• Comfortable presenting insights and recommendations to senior leadership, advertisers, agencies, and technology partners.
• Proven ability to influence cross-functional stakeholders without direct authority.
• Strong project management and organizational skills with the ability to balance multiple priorities in a fast-paced environment.

Requirements

• Own end-to-end execution, delivery, optimization, and reporting for advertising campaigns.
• Monitor campaign pacing and performance, proactively identify and resolve delivery issues.
• Ensure flawless campaign execution through rigorous quality assurance and operational best practices.
• Partner with various teams to launch, optimize, and scale advertising campaigns.
• Serve as the operational lead in advertiser and agency conversations.
• Collaborate with audience and data partners to activate first-party audiences.
• Evaluate and operationalize new advertising products and monetization opportunities.
• Develop scalable workflows, documentation, automation, and operational best practices.
• Develop and execute yield optimization strategies across direct and programmatic demand sources.
• Analyze campaign, inventory, pricing, and revenue performance to maximize advertising revenue.
• Partner with Sales and Finance on forecasting, inventory planning, pricing strategies, and revenue optimization initiatives.
• Present recommendations and business insights to leadership and cross-functional stakeholders.
• Own relationships with key advertising technology platforms.
• Evaluate new advertising technologies, tools, and workflows.
• Drive automation initiatives that reduce manual work and improve campaign scalability.
• Stay current on industry trends, privacy regulations, and emerging advertising technologies.

Benefits

• Healthcare, parental planning, mental health benefits, annual performance bonus, 401(k) plan and match.
• Responsible time off, monthly wellness and technology allowances.
• Face-to-Face Connections: Opportunities to meet and connect with team members in person.
• Flexibility At Its Best: Flexible time-off policy with Responsible Time Off benefit.
• Give Back: Volunteer days off to support community service.
• Mentorship Program: Matched with a teammate for career growth.
• Family-Friendly Support: Paid maternity and paternity leave.
• Wellness Comes First: Monthly Wellness Allowance for physical and mental well-being.
• Celebrate Greatness: Reward and recognition platform for exceptional contributions.
• Elevate Your Health & Fitness: Access to MyFitnessPal Premium.
• Unlock Your Potential: Virtual learning and development library.
• Championing Inclusion: DEI Committee fostering a diverse and inclusive workplace.
• Healthcare Matters: Competitive medical, dental, and vision benefits.
• Secure Your Future: Retirement savings program with competitive employer match.