[Hiring] Social Media Strategist @Ratehub

Role Description

We're looking for a creative, strategic, and data-driven Social Media Strategist to lead the growth of Ratehub and MoneySense across social media and online communities. This role will own the end-to-end social strategy—from content ideation and production to community management, audience growth, brand governance, and performance analysis.

The successful candidate will be responsible for building engaged communities, increasing brand awareness, growing followers and subscribers, and establishing Ratehub and MoneySense as Canada's leading destinations for trusted personal finance information and financial products. You'll also play an important role in expanding the reach of our content across social platforms, forums, and emerging AI-powered search experiences.

Qualifications

• 4-7+ years of experience developing and executing social media strategies for a consumer brand, publisher, or media organization.
• Proven experience creating high-performing short-form video content and growing social audiences organically.
• Strong video production and editing skills.
• Comfortable appearing on camera and representing a consumer-facing brand.
• Exceptional storytelling, copywriting, and communication skills.
• Strong understanding of YouTube, Instagram, Facebook, TikTok, Reddit, and emerging social platforms.
• Experience using social media analytics and reporting tools to guide strategy and optimize performance.
• Knowledge of SEO, content marketing, and emerging Generative Engine Optimization (GEO) best practices is a major asset.
• Highly organized, proactive, and comfortable managing multiple projects in a fast-paced environment.
• Passion for personal finance and helping Canadians make smarter financial decisions.

Requirements

• Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, YouTube, LinkedIn, Reddit, and other relevant social platforms and online communities.
• Build and manage content calendars aligned with editorial priorities, marketing campaigns, product launches, seasonal events, and breaking financial news.
• Identify trends, platform updates, and emerging content opportunities to maximize reach, engagement, and audience growth.
• Continuously test and optimize content formats, messaging, posting cadence, and creative approaches using performance data.
• Support the company's Generative Engine Optimization (GEO) strategy by amplifying authoritative content across social media, forums, and online communities.
• Partner with SEO, editorial, and marketing teams to maximize the reach and discoverability of key articles, research, calculators, tools, and original analysis.
• Own the end-to-end creation of social content, including ideation, scripting, filming, editing, publishing, and optimization.
• Create engaging short- and long-form videos for Instagram Reels, Facebook Reels, TikTok, YouTube, and other platforms.
• Manage day-to-day community engagement across all social channels.
• Respond to comments, direct messages, and community questions in a timely, helpful, and brand-appropriate manner.
• Develop initiatives to grow followers, subscribers, and engaged communities across all social platforms.
• Collaborate with the performance marketing team to support development of creative assets for paid social campaigns across Meta, TikTok, Reddit, YouTube, and other relevant platforms.
• Develop and maintain social media brand guidelines, best practices, and creative standards for Ratehub and MoneySense.
• Monitor social media performance using platform analytics and reporting tools.
• Partner with Content, PR, Email, Design, Product, and Paid Media teams to amplify campaigns and content across channels.

Benefits

• Competitive Compensation: A salary that reflects your experience and the Canadian market.
• Remote-First Environment: The flexibility to work from anywhere in Canada, with occasional in-person team gatherings for collaboration.
• Flexible Hours: Autonomy to manage your schedule to support work-life balance.
• Comprehensive Benefits: Full health and dental coverage with no employee-paid premiums.
• RRSP Matching: A company-matched RRSP program to support your long-term financial goals.
• Professional Development: An individual training allowance to help you grow your skills and career.
• Team Socials: Regular events, both remote and in-person, to build connections across the organization.