[Hiring] Social Media Specialist @Libertex Group

Role Description

We are looking for a talented Social Media Specialist to join our team and become the voice of Libertex Group brands across Thailand. In this role, you will bring campaigns and creative ideas to life across Thai-language social media channels, creating engaging content that resonates with traders, fosters community engagement, and strengthens our brand presence. You will manage content across platforms including Facebook, Instagram, YouTube, and TikTok, ensuring all communications align with our brand identity and compliance standards.

Main Responsibilities

• Report directly to the Social Media Team Lead, providing regular updates on content performance, campaign execution, and market-specific initiatives in Thailand.
• Manage and grow our social media presence across relevant platforms in Thailand, including Facebook, Instagram, TikTok, and YouTube, executing content strategies defined by the Team Lead.
• Create and publish engaging content tailored to Thai audiences, including short-form videos, YouTube videos, carousels, stories, educational posts, and other platform-specific formats in Thai.
• Develop and maintain a monthly content calendar aligned with Thai public holidays, local events, product launches, F1 moments, and regional trading trends.
• Collaborate with affiliate and partner teams to develop co-branded campaigns and shareable content assets tailored to the Thai market.
• Monitor Thai trading communities, social media groups, forums, and relevant fintech platforms to identify engagement opportunities, emerging trends, and opportunities for organic community growth.
• Ensure all content complies with internal brand guidelines, local regulatory requirements, and compliance approval processes before publication.
• Track, analyze, and report monthly social media performance, including follower growth, reach, engagement, content effectiveness, and other relevant KPIs.
• Adapt global campaigns and creative assets to Thailand’s cultural context, language, audience preferences, and local market dynamics in coordination with the Team Lead.
• Stay up to date with social media trends, platform algorithm changes, emerging content formats, and relevant developments in Thailand’s digital and trading communities.
• Coordinate with designers, motion designers, and other internal stakeholders to ensure the timely delivery of high-quality, market-relevant creative assets.
• Manage day-to-day community engagement by responding to comments and messages in Thai, addressing audience questions, escalating customer issues when necessary, and fostering positive interactions across social channels.
• Identify opportunities to strengthen local brand awareness, increase audience engagement, and build an active and trusted social media community in Thailand.

Qualifications

• Degree in Marketing, Social Media, or any other relevant field.
• At least 4 years of social media and content experience, preferably in financial services, fintech, crypto, or another trust-sensitive category.
• Strong understanding of how retail traders consume content in Thailand/Asia.
• Ability to work under a creative brief and execute with consistency across platforms without needing to reinvent direction with every post.
• Familiarity with compliance review processes for financial content.
• Excellent command of English and Thai language.
• Demonstrated track record of growing a brand audience in a category where trust is earned slowly and lost quickly.

Benefits

• 10 working days of annual leave.
• Work remotely whilst being part of a global team.
• Udemy Business unlimited membership.
• Professional and personal development opportunities in a fast-growing environment.