[Hiring] Social Media Specialist @Prep Network

Role Description

You’ll own the social media engine that accelerates Prep Network’s subscription success — shaping how we speak, publish, and show up across all channels. You’ll guide the daily output for Prep Network's subscription brands, support new initiatives like Prep Scores, and collaborate with our event marketing team to maximize reach, strengthen storytelling, and drive meaningful growth.

• Build and manage the full social calendar for our digital brands.
• Publish a high volume of engaging content highlighting our articles, rankings, features, and recruiting guidance.
• Partner closely with video and graphics teams to turn ideas into scroll-stopping assets.
• Guide our digital social contributors and VAs with clear briefs, expectations, and posting standards.

Qualifications

• 2-3 years in social media strategy and execution for multi-brand or content-driven organizations.
• Deep understanding of Instagram, TikTok, X/Twitter, Facebook, YouTube, Threads, and emerging platforms.
• Strong copywriting and creative instinct, paired with comfort in reading performance data to iterate.
• Experience overseeing part-time social media contributors, freelancers, or agencies.
• Ability to craft and sustain a recognizable brand identity through content.
• Works seamlessly across departments — digital, video, graphics, events, and marketing.

Requirements

• Proven ability to identify early platform trends and pivot content strategy quickly.
• Experience toggling between multiple voices or sub-brands without sacrificing consistency or clarity.
• Knowledgeable in platforms such as Sprout Social (or a similar social media management tool), Asana, Google Workspace, and Slack.
• Brings experience or strong familiarity with youth athletics or sports media, enhancing relevance and brand alignment.
• Understands how social algorithms index content and can optimize titles, captions, keywords, and thumbnails for discovery.

Work Eligibility

• Applicants must be legally authorized to work in the United States without current or future visa sponsorship.
• Only U.S. citizens will be considered for this role at this time.

Benefits

• Vibrant Culture: Recognized as one of the Best Places to Work for five years running, thanks to our vibrant and inclusive culture.
• Autonomy: We provide you with the tools and processes needed for success, allowing you the freedom to bring your role to life.
• Professional Growth: We actively support and encourage you to invest in your personal and professional growth.
• Comprehensive Benefits: Health benefits, a 401(k) with Safe Harbor matching, long-term disability, and Basic Life Insurance.
• Flexible work arrangements: Whether you're in our Plymouth, MN office or working remotely.
• Competitive Compensation: Targeted salary is $60,000 - $65,000, depending on skills and applicable experience.