[Hiring] Social Media & Paid Advertising Specialist @Eyecare Pro

Role Description

We are seeking a results-driven Social Media & Paid Advertising Specialist to own organic and paid social media campaigns across multiple client accounts. You will combine creative strategy, paid advertising expertise, analytics, and AI-assisted workflows to drive engagement, lead generation, and client growth.

Key Responsibilities

• Social Media Strategy & Account Management
  • Develop and execute organic and paid social strategies aligned with client objectives.
  • Manage Facebook, Instagram, LinkedIn, TikTok, and other relevant channels.
  • Deliver monthly social media work across a roughly 45-client cycle and maintain quarterly content calendars.
  • Monitor trends and competitors while meeting quality and delivery standards.
  • Maintain consistent quality, timely delivery, and strong brand alignment.
• Paid Social Advertising & Lead Generation
  • Plan, launch, monitor, and optimize campaigns through Meta Ads Manager and other relevant platforms.
  • Manage budgets, targeting, retargeting, and bidding strategies.
  • Conduct A/B testing of creative, copy, audiences, and landing-page experiences.
  • Improve lead generation, conversions, and return on advertising spend.
• Content & Brand Compliance
  • Develop engaging, educational, patient-focused content.
  • Collaborate with design, content, and strategy teams on campaign assets.
  • Ensure content follows client brand guidelines, healthcare advertising best practices, and platform policies.
  • Oversee publishing, scheduling, and quality assurance.
  • Maintain platform and account health, including access tokens, account connections, permissions, page ownership, and account recovery/escalations.
  • Keep configurations accurate in Patient Engage and coordinate workflow and delivery in Asana.
  • Build and schedule client email campaigns and newsletters, maintain recipient lists, and coordinate email with social campaigns.
• Analytics & Optimization
  • Track reach, impressions, engagement, CTR, CPL, conversion rates, and ROAS.
  • Analyze results, identify underperforming campaigns, and recommend improvements.
  • Communicate clear performance insights to internal stakeholders.

How We Expect You to Work

• Improve the work, not just do the work: identify manual tasks, test AI and automation solutions, and measure whether changes improve outcomes.
• Use AI for research, ideation, drafting, reporting and campaign analysis; critically review outputs for accuracy.
• Document workflows and keep procedures current so colleagues can repeat the work reliably.
• Share lessons from underperforming campaigns, ask for feedback, and openly discuss what you have learned.
• Identify automation opportunities to improve efficiency and scalability.
• Partner with client strategists, designers, content specialists, and account managers.
• Contribute ideas to strengthen EyeCarePro's social media services.

Qualifications

• Typically 3+ years of experience in social media management, digital marketing, or paid advertising.
• Demonstrable hands-on experience managing paid social campaigns, particularly Meta Ads.
• Proven paid social campaign experience, particularly with Meta Ads.
• Knowledge of Facebook, Instagram, LinkedIn, TikTok, and relevant advertising platforms.
• Experience with social scheduling and publishing systems; willingness to learn Patient Engage and Asana.
• Ability to manage multiple client accounts, deadlines, and stakeholders.
• Strong analytical, communication, organizational, and creative problem-solving skills.
• Comfort adopting AI-powered marketing tools.

Preferred Qualifications

• Digital marketing agency experience.
• Healthcare, medical, or professional services marketing experience.
• Familiarity with CRM systems, marketing automation, and conversion tracking.
• Experience with Google Analytics, Looker Studio, and advertising reports.
• Practical experience with AI-assisted content and campaign workflows.

What Success Looks Like

• Within three months: independently deliver the assigned client cycle and document repeatable workflows.
• By six months: demonstrate paid campaign improvement, actionable reporting, and at least one improved or automated recurring process.
• Ongoing: maintain consistent quality, account health, and timely delivery across the portfolio.

Remote Work Requirements

• Candidates need a reliable personal computer, high-speed internet, a quiet professional workspace, backup power where applicable, and availability during agreed team and client working hours.

Perks & Benefits

• Competitive compensation.
• Paid time off under the applicable engagement agreement.
• Remote work.
• Professional development.
• Collaborative teams.
• Exposure to emerging AI and marketing technologies.