[Hiring] Social Media Manager @Glynwood Center for Regional Food and Farming

Role Description

Glynwood Center for Regional Food and Farming seeks an experienced independent contractor or small agency to manage the personal social media presence of Glynwood President and CEO Kathleen Finlay on Instagram, LinkedIn, and Facebook. The engagement is approximately 20 hours per month.

The goal is to grow the reputation of Kathleen's leadership and Glynwood's work in three primary areas:

• Regional and just food systems
• The environmental sector
• Gender equity

The right partner will:

• Write in Kathleen's voice
• Stay close to Glynwood's communications team
• Treat her accounts as a platform for thought leadership

Qualifications

• Experience managing social media for leaders or mission-driven organizations
• Strong writing skills and a proven ability to write in someone else's voice
• Working knowledge of Instagram, LinkedIn, and Facebook, including analytics
• Demonstrated understanding of diversity, equity, and inclusion in communications
• Sound judgment about tone, timing, and sensitive topics
• Reliability and clear communication with a busy executive and a small team

Requirements

• Familiarity with food systems, agriculture, environmental or climate work, food justice, or gender equity
• Experience supporting thought leadership for a CEO or executive director
• Basic graphic design or short-form video skills (Canva or similar)

Benefits

• Independent contractor status
• Working remotely with occasional check-ins by video or at Glynwood's campus in Cold Spring, NY

Proposal Requirements

• Cover letter (1 page max) describing your interest in this work and relevant experience
• Approach to building Kathleen's presence, including how you would learn and maintain her voice and how you would tailor content across Instagram, LinkedIn, and Facebook
• Sample work: 2 to 3 examples of social media you have managed, ideally for an executive or nonprofit leader
• Sample posts: 3 draft posts (one per platform) written for Kathleen, drawing on Glynwood's public materials, with at least one that amplifies a partner, farmer, or community leader
• Pricing: monthly fee or hourly rate, and any tools or costs included
• References: 2 to 3 current or recent clients