[Hiring] Social Media Lead @OnHires

Role Description

We're looking for a Social Media Lead to take full ownership of the brand's organic social presence, from campaign strategy and creative concepts to content production, publishing, and performance analysis. This is an individual-contributor ownership role (no direct reports) for someone who combines strong creative instincts with strategic thinking and knows how to turn consumer products into engaging, platform-native stories. You will report directly to the CEO and guide creators and production partners on the content you own, without managing a team.

You'll work directly with the CEO and collaborate closely with Creative Strategy and Creator Partnerships.

What You'll Do

• Organic Social Strategy & Campaigns:
  • Own and develop the organic social strategy across Instagram, TikTok, Facebook, and YouTube.
  • Create original social-first campaigns for product launches, seasonal collections, and brand storytelling.
  • Translate product features, customer insights, and business priorities into compelling content concepts.
  • Plan and execute campaigns from initial concept through launch and performance review.
• Creative Direction & Content Production:
  • Develop creative concepts, visual references, shoot strategies, shot lists, and content briefs.
  • Lead creative direction for photo and video shoots, working with photographers, videographers, and production partners.
  • Ensure content communicates the intended product story and maintains consistent brand quality.
  • Coordinate production timelines, deliverables, and creative resources.
• Social Media Management & Community Growth:
  • Manage daily publishing, editorial calendars, captions, and platform-specific content adaptation.
  • Build and engage an active community across social channels.
  • Monitor audience conversations, emerging trends, and opportunities for organic growth.
  • Maintain a consistent brand voice while adapting content to each platform.
• Performance & Optimization:
  • Track organic reach, engagement, audience growth, and campaign performance.
  • Identify successful content formats, creative approaches, and audience insights.
  • Use performance data to improve future campaigns and content strategy.
• Cross-Functional Collaboration:
  • Coordinate with the Creative Strategist (paid-first performance creative) on shared testing insights and overlapping production needs, while keeping full ownership of organic strategy and execution.
  • Work with the Creator Partnerships team on shared briefs, creators, and content production.

Qualifications

• Proven experience owning organic social strategy and executing campaigns for DTC, e-commerce, lifestyle, fashion, or consumer product brands.
• A portfolio demonstrating end-to-end ownership of organic social campaigns or product launches, including strategy, creative direction, execution, and results.
• Strong creative judgment, visual storytelling skills, and experience developing social-first content concepts.
• Hands-on experience creating shoot briefs, shot lists, and directing photo or video production.
• Strong understanding of Instagram, TikTok, Facebook, and YouTube organic content strategies.
• Experience managing editorial calendars, publishing workflows, and community engagement.
• Ability to analyze organic social performance and translate insights into actionable improvements.
• Comfortable working independently, taking ownership, and collaborating across a growing marketing team.

What Makes This Opportunity Different

• Full ownership: Lead the organic social direction of a growing consumer brand, from strategy to execution.
• Creative freedom: Develop original campaigns and shape how the brand tells its product stories.
• Direct impact: Work closely with the CEO and influence the brand's marketing direction.
• Build in-house: Help establish and develop the organic social function as the company expands its internal marketing team.
• Growing product portfolio: Create campaigns for existing products and upcoming launches in the travel and everyday carry categories.

Hiring Process

• Initial screening with OnHires
• Interview with the CEO
• Practical assessment
• Assessment review with the CEO