Role Description
This is a remote position.
We are seeking a creative and proactive
Social Media Manager
to support a well-established Australian recruitment and HR business with approximately 30 years of industry experience. The initial focus of the role will be on
LinkedIn content management
and social media consistency, with some support for Instagram. The successful candidate will be responsible for:
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Developing engaging content
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Maintaining a consistent posting schedule
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Creating visual assets
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Bringing fresh ideas to elevate the company's online presence
This is an opportunity for someone who can balance a modern, creative approach with the credibility and heritage of an established recruitment business.
Qualifications
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Proven experience in social media management, particularly LinkedIn
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Experience creating content for business-to-business (B2B), recruitment, HR, professional services, or agency environments is highly desirable
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Strong copywriting and content creation skills
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Strong visual design and an eye for branding
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Experience developing and managing social media content calendars
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Ability to create engaging and varied content across graphics, written posts, blogs, and ideally video/motion content
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Strong understanding of LinkedIn content and engagement best practices
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Creative thinker who can independently generate and pitch new ideas
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Proactive and comfortable researching competitors and identifying opportunities
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Ability to maintain brand consistency while introducing fresh and modern creative concepts
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Strong attention to detail and commitment to consistent posting
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Comfortable working independently with minimal supervision
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Informal, approachable personality that fits a friendly and collaborative team environment
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Ability to balance the company's established heritage with a bold, contemporary approach
Requirements
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Current tools: Canva β required/preferred
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CapCut β preferred for video editing
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AI proficiency is welcome, particularly for candidates who can use AI thoughtfully to support content ideation, copywriting, video creation, or other marketing activities while maintaining quality and authenticity
Portfolio Requirement
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Candidates must provide a portfolio showcasing previous social media work, with preference given to examples demonstrating:
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LinkedIn content
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Instagram content
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B2B/professional services content
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Recruitment or agency-related content
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Creative graphics and branding
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Video or motion graphics
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Examples demonstrating consistency and a strong content strategy
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VA must also review LinkedIn contents of client competitors such as Who In the Zoo and The Talent Mill
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Shortlisted candidates may also be asked to complete a trial task, such as creating 1β2 sample LinkedIn posts and captions based on a provided brief
Shifts & Hours
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Part time: Starting with 10 hours per week maximum; flexible schedule
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Work does not need to match Australian working hours for day-to-day execution
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Availability during Australian business hours is required for approximately one regular weekly check-in
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Ideally, there will be one main touchpoint per week, with the possibility of an additional check-in when required
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The client will provide updates on priority roles, current business activities, and other timely topics that may need to be incorporated into the content calendar
Target Start Date
Early October 2026. An early start is preferred to allow for a smooth handover from the client's current part-time marketing support.