[Hiring] Social Media Manager @Oceans

Role Description

As a Social Media Manager, you will play a critical role in building and managing the organic social and content engine for a growing direct-to-consumer health and wellness brand. You'll take ownership of content pillars, editorial direction, content calendars, copywriting, community engagement, and the production process across multiple social channels.

This role is ideal for someone who combines strategic thinking with strong hands-on execution. You'll be expected to bring your own point of view, make thoughtful editorial decisions, and develop distinct voices across multiple accounts while remaining aligned with the broader brand direction.

You'll also be working within a sensitive health category, where credibility, empathy, cultural awareness, and clinical accuracy are essential. This means knowing how to communicate complex topics in a clear and consumer-friendly way, while understanding when content requires additional review or when a conversation should be escalated.

Qualifications

• 3+ years of hands-on experience building and executing organic social media and content strategies.
• Strong experience across TikTok, Instagram, and/or YouTube, with an understanding of how content should be adapted across different channels.
• Demonstrated ability to develop content pillars, editorial direction, content calendars, and publishing cadences.
• Excellent copywriting skills across social captions, video scripts, and longer-form written content.
• Experience managing online communities and engaging directly with audiences across social platforms.
• Strong ability to make thoughtful content decisions, identify relevant cultural conversations, and understand when a brand should or should not participate.
• Strong organizational and project-management capabilities, with experience coordinating multiple content streams, contributors, and stakeholders.
• Ability to operate independently, take direction from senior stakeholders, and turn strategic direction into a functioning content engine without step-by-step supervision.
• Strong proficiency with AI tools such as Claude and ChatGPT for content ideation, drafting, research, editing, and workflow efficiency.
• Ability to communicate about health and other sensitive topics with empathy, credibility, and appropriate judgment.

Requirements

• Define and maintain clear content pillars for organic social channels.
• Establish editorial direction across multiple brand and personal accounts.
• Develop distinct tones and content approaches for each account.
• Build and maintain a structured content calendar and publishing cadence.
• Own day-to-day organic execution across TikTok, Instagram, and YouTube.
• Maintain a consistent and relevant social presence across channels.
• Identify opportunities to participate in conversations and cultural moments related to women's health, hair loss, beauty, and wellness.
• Personally write strong, channel-appropriate marketing copy.
• Translate complex or clinical topics into clear, empathetic, consumer-friendly language.
• Coordinate with relevant internal stakeholders to ensure health-related content is reviewed before publication.
• Brief marketing operations, video-editing, and other creative resources on content requirements.
• Use tools such as Claude and ChatGPT for ideation, research, drafting, repurposing, and editing.
• Monitor and respond appropriately to comments and direct messages.
• Build authentic relationships with the audience.
• Coordinate content production from idea through approval and publication.

Benefits

• Remote role with full UK working-hours overlap.
• In-person training programs during the first 3.5 weeks.
• Guidance and support from your Operations Manager.