[Hiring] Social Media Manager @Zappy

Role Description

We are seeking a creative, results-driven Social Media Manager to manage and grow both the practice's and founder's presence across Instagram, TikTok, and LinkedIn. This is not simply a scheduling role. We're looking for someone who understands how to create engaging content, grow social media accounts, and convert followers into booked discovery calls. The ideal candidate is proactive, creative, and able to work independently with minimal oversight.

Key Responsibilities

• Social Media Management
  • Manage Instagram, TikTok, and LinkedIn accounts
  • Maintain a consistent posting schedule of 4–5+ posts per week
  • Build and manage a content calendar aligned with business goals
• Content Creation
  • Develop content ideas, captions, and short-form video concepts
  • Edit and publish Reels, TikToks, Stories, LinkedIn posts, and carousel content
  • Organize and manage photo and video assets
  • Provide filming guidance when needed
• Growth & Optimization
  • Identify trends, viral content opportunities, and platform best practices
  • Manage ManyChat automations for engagement and lead generation
  • Monitor analytics and optimize content based on performance

Qualifications

• 3+ years managing social media for a brand, business, healthcare practice, or public figure
• Proven experience growing social media accounts and driving measurable results
• Strong video editing skills using CapCut or similar software
• Experience using ManyChat or similar automation tools
• Excellent written English skills
• Highly organized and able to work independently
• Portfolio required, including examples of content and results achieved

Preferred Qualifications

• Experience in healthcare, wellness, telemedicine, or medical brands
• Familiarity with women's health, hormone health, or longevity content
• Experience supporting influencer or partnership campaigns

Ideal Candidate

• Creative and proactive
• Highly organized and dependable
• Comfortable working independently
• Passionate about social media and content creation
• Focused on driving measurable business results

Performance Metrics

• Consistent publishing of 4–5+ posts per week
• Growth in followers and engagement
• Increased website traffic and discovery call bookings from social media
• Strong, consistent brand presence across all platforms

Position Details

• Part-time
• Fully remote
• Flexible working hours
• Competitive compensation based on experience