[Hiring] Social Media & E-commerce Sales Specialist @VirtuHire

Role Description

We are recruiting an experienced and commercially driven Social Media & E-commerce Sales Specialist to join a growing UK-based technology business. This is an exciting opportunity for someone who combines strong digital marketing expertise with hands-on e-commerce management, creative design capabilities and a genuine passion for generating sales.

• Develop and implement social media strategies aligned with business growth and sales objectives.
• Create, schedule and publish engaging content across LinkedIn, Facebook, Instagram and other relevant platforms.
• Plan and execute LinkedIn marketing campaigns targeting UK schools, educational institutions and businesses.
• Design professional graphics, promotional materials, advertisements and multimedia content.
• Maintain a consistent brand identity across digital channels.
• Develop and manage monthly content calendars.
• Monitor social media engagement, campaign performance and lead generation.
• Identify opportunities to increase brand visibility and customer acquisition.

• Take ownership of the company's online store and day-to-day e-commerce operations.
• Manage product listings, descriptions, images and promotional content.
• Maintain an organised, professional and user-friendly online shopping experience.
• Update website content, product information and promotional campaigns.
• Support website design, layout improvements and content management.
• Identify opportunities to improve customer engagement and online sales conversions.
• Coordinate with internal teams to ensure accurate product information and effective online promotions.
• Track e-commerce performance and identify opportunities for revenue growth.

• Generate qualified sales opportunities through social media and digital marketing activities.
• Develop campaigns targeting B2B customers, including schools, businesses and public-sector organisations.
• Convert digital enquiries and customer interest into commercial opportunities.
• Work closely with the sales team to support lead generation and revenue targets.
• Identify new markets, customer segments and digital sales opportunities.
• Monitor campaign performance against measurable sales and lead-generation objectives.

• Create professional visual content using Canva, Adobe Creative Suite or similar tools.
• Produce multimedia content for social media, marketing campaigns and the e-commerce platform.
• Support website design and content updates using Shopify, WooCommerce or similar platforms.
• Ensure digital content is visually appealing, accurate and commercially effective.
• Recommend improvements to website presentation, usability and customer experience.

Qualifications

• Minimum 3 years of professional experience in social media management and e-commerce.
• Demonstrated experience managing an online store or e-commerce platform.
• Strong experience developing and executing LinkedIn marketing campaigns.
• Proven ability to generate leads, enquiries or sales through digital marketing.
• Hands-on experience with Shopify, WooCommerce or comparable e-commerce platforms.
• Strong graphic design and multimedia content creation skills.
• Proficiency in Canva, Adobe Creative Suite or similar design software.
• Experience creating and managing content calendars.
• Good understanding of B2B marketing and commercial sales objectives.
• Ability to manage website content and undertake basic web design activities.
• Excellent written and spoken English.
• Strong organisational skills and ability to manage multiple projects independently.
• Commercially minded, proactive and results-driven.
• Comfortable working remotely during UK business hours.

Advantageous Experience

• Experience within IT hardware, technology distribution or IT reselling.
• Previous experience marketing products or services to UK customers.
• Experience targeting schools, educational institutions or public-sector organisations.
• Experience working in a digital marketing agency or online retail business.
• Knowledge of Microsoft 365.
• Demonstrable experience increasing online sales, improving conversions or generating B2B leads.
• Experience independently managing digital marketing and e-commerce operations.

What Success Looks Like

• Establish and maintain a consistent B2B social media content calendar.
• Effectively manage and maintain the company's online store.
• Launch targeted digital campaigns that support business development.
• Demonstrate measurable improvements in leads, customer engagement or online sales.
• Identify and implement practical opportunities for digital revenue growth.

Application Requirements

• A portfolio is mandatory. Applicants must provide examples of previous work, ideally including:
• Social media campaigns and creative content.
• LinkedIn campaigns targeting business customers.
• E-commerce websites or online stores they have managed.
• Website design or multimedia projects.
• Evidence of campaign results, lead generation or sales growth.