[Hiring] Lead Partner Marketing Manager @Oyster

Role Description

Oyster is looking for a Partner Marketing Manager to build a scalable engine that creates demand and pipeline through our partner ecosystem. You will inherit an active portfolio, keep important commitments moving, and decide what to continue, improve, or retire using performance and cost data. Working across Channel and Marketing, you will design and execute programs that market to partners, with partners, and through partners—turning partner strategy into repeatable go-to-market motions with clear measurement. This is a high-autonomy individual-contributor role with global remit, budget ownership, and direct partnership with the Director of Demand and Growth.

Key Responsibilities

• Design, orchestrate, execute, and measure partner marketing programs across the ecosystem.
• Build programs that market to partners, with partners, and through partners.
• Protect existing partner commitments during handover while reviewing the portfolio for performance, cost, and strategic fit.
• Own and allocate the partner marketing budget, including co-marketing and MDF, and defend investment decisions with return data.
• Develop partner segmentation, positioning, messaging, and repeatable operating models.
• Create joint programs across partner types, including technology partners.
• Enable partners to take Oyster’s message and value proposition to their audiences.
• Align Channel, Demand Generation, Product Marketing, Content, Sales, and Revenue Operations around integrated plans.
• Establish credible reporting for partner-sourced pipeline, partner-influenced pipeline, engagement, and program ROI.
• Apply AI and automation processes to improve segmentation, personalization, program development, execution, and insight generation.

Qualifications

• Demonstrated ownership of measurable partner or ecosystem marketing programs from strategy through execution and reporting.
• Strong understanding of marketing to, with, and through partners.
• Ability to connect marketing activity to sourced or influenced pipeline and explain attribution trade-offs.
• Strong cross-functional collaboration across partnerships, channel, marketing, sales, and revenue operations.
• Experience managing a program portfolio and making evidence-based choices about what to continue, change, or stop.
• Ability to adapt messaging and motions across partner types, incentives, audiences, and regions.
• Sound budget judgment and confidence allocating spend against expected return.
• AI-native working style, with evidence of rebuilding marketing workflows around AI while managing quality and privacy risks.
• Comfort operating independently in a fully remote, asynchronous environment.

Bonus / Nice-to-Have Experience

• Experience in B2B SaaS, HR technology, global employment, or another partner-led ecosystem.
• Experience marketing with technology partners.
• Experience building a partner marketing function, measurement model, or operating cadence from an early stage.
• Familiarity with PRM, marketing automation, CRM, attribution, and analytics tools.
• Experience supporting global programs across regions and time zones.

This might not be right for you if...

• You prefer isolated campaign execution to building an interconnected partner program.
• You are uncomfortable owning pipeline outcomes, attribution, and budget trade-offs.
• You want a blank page rather than inheriting live commitments and partner relationships.
• You rely on manual workflows and are not motivated to adopt AI-enabled ways of working.
• Sustained alignment across Channel, Marketing, Revenue Operations, and external partners feels like overhead rather than core work.

Requirements

• A reliable home internet connection and fluency in both written and spoken English.

Benefits

• Work from anywhere: Oyster has no borders or HQ. As long as work is timely, your team is supported, and you're authorized to work where you live, you can work from anywhere.
• Paid time off: Enjoy 40 days off per year (including holidays and vacation), or more if required by your country.
• Mental health support: Access Plumm, our mental well-being service.
• Wellbeing allowance: Each month, receive a wellbeing allowance in your ThanksBen wallet to spend on a wide range of options.
• Flexible parental leave: All new parents are eligible for at least three months’ paid leave, with job protection for up to 12 months or as required locally.
• WFH stipend: Receive a stipend for your laptop and home office equipment to get you set up quickly.