[Hiring] Head of Demand Generation @n8n

Role Description

Your main goal will be to own and scale the end-to-end demand engine that turns our builder community and PLG motion into a high-performance pipeline engine for Mid-Market & Enterprise.

To do so, you’ll design and lead acquisition, activation, and expansion programs across all channels, backed by strong analytics, experimentation, and cross-functional collaboration.

Pipeline Creation & Ownership

• Drive pipeline creation targets across paid media, SEO, content, events, ABM, and partner/community co-marketing
• Define and manage full-funnel experiences from website/CRO to trial activation and enterprise nurture
• Build and run ABM programs for top accounts with AEs, SDRs, and SEs

Experimentation & Funnel Optimization

• Run a high-cadence experimentation program on messaging, pricing, conversion flows, and more
• Improve PQL to MQA to SAL conversion through clear stage definitions and sales alignment
• Instrument lifecycle journeys with onboarding, trial nurturing, and PQL warming

Team Leadership & Operating Rhythm

• Act as a player-coach for a growing team of 2–4 FTEs and agencies, scaling to 6–8 in 12–18 months
• Set the operating cadence: weekly channel reviews, monthly pipeline councils, quarterly GTM planning
• Define hiring bar, regional coverage strategy, and role charters across demand functions

Tech Stack & Performance Management

• Own the demand tech stack (HubSpot/Marketo, Segment, Clearbit/6sense, enrichment/routing) in collaboration with RevOps
• Establish guardrails for CAC payback, shutoff rules, and ROI discipline
• Forecast and report on performance across ROI, velocity, coverage, and funnel health

Qualifications

• B2B Demand Gen leadership: You’ve owned pipeline targets in high-growth B2B SaaS, ideally for 8–12+ years
• Data and attribution fluency: You’re confident navigating multi-touch attribution, forecasting, and CAC payback optimization
• Natural Collaborator: You're the best friend of Sales, and see GTM as "one team"
• ABM + funnel strategy: You’ve built and scaled ABM programs and CRO experiments targeting Enterprise
• Player-coach leadership: You’ve hired, developed, and led high-performing demand teams and agencies
• Technical audience empathy: You know how to speak credibly to DevOps, IT, and SecOps buyers

Requirements

• Community-led or open-source GTM: You’ve worked in fair-code, freemium, or open-source environments
• Partner co-marketing: You’ve run successful campaigns with marketplaces or tech ecosystems
• Modern martech experience: You’ve worked hands-on with HubSpot/Marketo, 6sense, product usage signals, and warehouse-native reporting
• Field & event GTM: You’ve built and executed events strategies that convert in EU/US markets

Benefits

• Competitive compensation: We offer fair and attractive pay.
• Ownership: Our core value is to “empower others,” and we mean it—you’ll get a slice of n8n with equity.
• Work/life balance:
  • Europe: 30 days of vacation, plus public holidays wherever you are.
  • US: 20 vacation days, 8 sick days, plus public holidays wherever you are.
• Health & wellness:
  • Europe: We provide benefits according to local country norms.
  • US: Multiple low-premium, low-deductible medical plans with coverage for individuals and families—plus a no-cost premium HDHP option with a pre-seeded HSA—along with dental and vision coverage.
• Future planning:
  • Europe: We provide pension contributions according to local country norms.
  • US: 401(k) retirement plan with a 4% employer match.
• Financial security:
  • Europe: We provide benefits according to local country norms.
  • US: Company-paid short-term and long-term disability insurance, plus life insurance to support you and your loved ones.
• Career growth: We hire rising stars who grow with us! You’ll get €1K (or equivalent) per year to spend on courses, books, events, or coaching to level up your skills.
• A passionate team: We love our product, and we prove it with regular hackathons where we see who can build the coolest thing with it!
• Remote-first: Our team works remotely across Europe, with regular off-sites for team bonding. Some roles, like sales in the US, are hybrid—please check the job description.
• Giving back: We're big fans of open source, and you'll get $100 per month to support projects you care about.
• Transparency: We all know what everyone’s working on, how the company is doing—the whole shebang.