Role Description
We're looking for a Social Media and Content Manager for an Australian personal branding and social media agency working with high-profile entrepreneurs, business owners, and industry experts. If you have strong Instagram experience, excellent organisational skills, a good understanding of personal branding and social media engagement, and can take ownership of content scheduling and account management, keep reading!
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Manage and schedule social media content across multiple client and personal branding accounts, primarily Instagram.
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Maintain and manage content calendars in Excel, ensuring clients have a consistent 2β3 month pipeline of scheduled content.
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Organise and repurpose different types of content, including reels, lifestyle content, personal branding content, and piece-to-camera videos.
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Prepare posts for publishing, including reviewing hooks, captions, and content before they go live.
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Use AI tools to assist with captions, hooks, and content preparation where appropriate.
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Publish content consistently based on each client's individual content strategy and schedule.
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Manage engagement across multiple social media accounts, including commenting on and engaging with relevant posts.
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Support engagement activities across relevant social media groups and communities.
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Share client content into relevant engagement groups to help maximise reach and engagement.
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Review previous comments and account activity to maintain an authentic and consistent tone of voice.
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Monitor social media trends, emerging formats, and content that is performing well.
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Conduct ongoing research to identify opportunities for new content, trends, and ideas that could improve engagement.
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Flag relevant trends and content opportunities to the client and recommend ideas for future content.
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Repurpose and publish relevant Instagram content to TikTok.
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Help keep the overall content workflow organised and ensure nothing falls through the cracks.
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Work closely with the client to understand the strategy, preferences, and positioning of each account.
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Take direction from the client and execute tasks independently with minimal day-to-day supervision.
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Support basic video editing and content production.
Qualifications
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At least 5 years of experience in social media management and content creation, preferably working directly with personal brands, entrepreneurs, creators, or public-facing professionals.
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Strong, hands-on experience managing Instagram accounts.
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Experience with TikTok and cross-platform content management.
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Excellent understanding of Instagram content, engagement, and publishing.
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Strong understanding of social media engagement strategies, growth, and community management.
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Excellent time management and ability to manage multiple accounts and content schedules.
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Proficient in using Excel or spreadsheets to manage content calendars and workflows.
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Comfortable using AI tools to assist with content creation, captions, and hooks.
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Basic video editing or content production skills.
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Experience using Canva, Adobe Creative Suite, or similar tools for basic social media content creation.
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Experience using social media scheduling and publishing tools.
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Highly reliable and consistent, with the ability to follow through on tasks without constant supervision.
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Comfortable working with confidential account access and handling social media profiles responsibly.
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Strong research skills and awareness of current social media trends.
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Able to quickly learn different client preferences, industries, and content styles.
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Proactive, resourceful, and comfortable taking ownership of repetitive but important operational tasks.
Requirements
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Experience managing social media for high-profile or high-net-worth individuals.
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Strong understanding of viral content, emerging trends, and what drives engagement.
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Experience working with engagement groups or similar social media engagement strategies.
Benefits
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Great opportunities for career growth.
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Opportunity to work in an amazing environment.