Role Description
The Social Content and Partnerships Producer will own our client's social media content creation and support the execution of commercial partnerships through engaging, audience-focused content. This hands-on role will develop creative concepts, produce and publish short-form video and social content, and build recurring series that grow audience engagement and drive awareness of the platform.
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Own the social content calendar and personally develop, film, edit, and publish content across our client's social channels.
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Develop recurring content series, test new formats, and use performance insights to improve engagement, reach, and platform awareness.
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Turn trending sports moments, sports betting conversations, capper insights, and internal data into relevant, shareable content.
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Collaborate directly with cappers and creators to develop content ideas, coordinate production, and bring concepts to life.
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Partner with the commercial team to develop and execute sponsored content, partner promotions, and other branded activations.
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Coordinate guest bookings for video programming, affiliate promotions, giveaways, and partner or subscriber communications.
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Manage project timelines, creator schedules, and partner deliverables, following up proactively and flagging potential delays or issues.
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Track social content performance, activation completion, and attributable revenue where measurable, providing timely reporting and invoicing support.
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Use audience feedback, campaign results, and partner insights to refine creative approaches and improve future content and activations.
Qualifications
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Experience creating and publishing social media content, particularly short-form video, with a portfolio demonstrating work you personally produced.
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A strong understanding of sports and sports betting culture, including current conversations, audience interests, and creator communities.
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Proficiency in video production and editing, with the ability to take content from initial concept through final publication.
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Strong creative instincts, including the ability to develop compelling hooks, maintain audience attention, and integrate sponsors naturally into content.
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Experience managing a content calendar, coordinating projects, and balancing multiple deadlines and competing priorities.
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Strong communication and relationship-building skills, with the ability to work effectively with creators, internal teams, and external partners.
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A proactive, hands-on approach with the ability to generate ideas, execute independently, respond to feedback, and adapt when priorities change.
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Familiarity with social media analytics and the ability to use performance data to inform content decisions and demonstrate results.
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Experience in sports media, sports betting, creator-led businesses, consumer startups, or agencies is preferred.
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Exposure to sponsored content, affiliate marketing, or partnership activations is a plus.